Swiss luxury watchmaker TAG Heuer and Stuttgart-headquartered car maker Porsche announced the commencement of a longtime partnership with the launch of a new automatic chronograph. Launched online last Thursday, the TAG Heuer Carrera Porsche Chronograph Special Edition comes in a 44mm case, and is fitted with either a soft calf leather strap with Porsche-inspired stitching, or an interlocking bracelet. “What I really love about this watch is that it’s a Carrera sport chronograph infused with subtle and elegant design codes of Porsche,” said TAG Heuer CEO Frederic Arnault. A bright red “Porsche” inscription is engraved on the ceramic bezel which also features a tachymeter scale, while a textured dial is reminiscent of asphalt which TAG says “perfectly expresses a passion for the road.” Arabic numbers reflect the same style as that on the instrumentation of a Porsche vehicle. The watch is equipped with a Heuer 02 movement boasting 80 hours of power reserve; even the oscillating mass of the automatic chronograph is redesigned with inspiration from Porsche’s iconic steering wheel.