PURCHASES of the Peugeot 3008 SUV and Traveller MPV made in May or June come with a trip to Paris. The same trip — with free airfare and three-day accommodations for two — will also be raffled off as a prize to people who test-drive a Peugeot model.
The program, announced last week by top Peugeot Philippines officials, follows a similar promo the company held in 2017.
“Seeing the success of the Drive to Paris promo last year, we are again making history by offering the Parisian vacation of a lifetime to customers… [and] to those who test-drive our new models,” said Glen P. Dasig, president of the French car maker’s distribution outfit in the Philippines.
Last year’s program focused on the Peugeot 308, 5008 and Expert Tepee. Peugeot said it seeks to bring the spotlight this year to the 3008 and Traveller. The latest 3008, according to the brand, has “striking aesthetics, innovative technologies and impeccable driving dynamics” while the Traveller is pitched as an “answer to the need for a premium transport that offers the ultimate comfort for the traveling professional.”
“We believe these two products perfectly embody the brand’s new and bold direction. They defy common yet tired expectations on what mobility should be,” Mr. Dasig said.
Peugeot Philippines Marketing Director Karen S. Carvajal added that since “Peugeot’s unique identity owes much to its French roots… it is only natural that we promote our products and history by taking our customers to the place where our brand originated.”