DAVAO CITY-based firm UseMints is aiming to build a community of micro, small, and medium enterprises (MSMEs) that will share a reward points system to increase and maintain a base of loyal customers. “We are a loyalty cards provider focused on MSMEs… We are also aware that the ones having the biggest challenges and businesses that close are also the MSMEs,” UseMints founder Leo G. Alba told the media. But with the technology firm’s “Suki Ko, Suki Mo” program, Mr. Alba said MSMEs can support each other and have more sustainable operations. The points earned by customers can either be used as cash, educational fund that will be released in the form of a check named to the school, or as Business Development Assistance Program (BDAP). The MSMEs also earn points under the system, which can be used to renew their membership in the program. Mr. Alba said with the network of entrepreneurs coming together, the cost of the rewards system, which could go as high as P500,000, is shared. This means an enterprise only needs to shell out P8,695 to be a member and have 500 rewards cards that they can sell to customers at P10 or P20 each. UseMints also provides mentorship and other support programs to its members. — Maya M. Padillo

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