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TOYOTA MOTOR Philippines Corp. (TMP) recently won the 2019 Philippine Quality Award (PQA) for Performance Excellence. The country’s leading automotive company was awarded by the government through the Department of Trade and Industry (DTI) for attaining the PQA Level 4, the highest level of national recognition for exemplary organizational performance in Total Quality Management (TQM).
President Rodrigo Roa Duterte led the awarding, together with DTI Secretary Ramon M. Lopez and DTI Competitiveness Bureau Director Lilian Salonga, during the 2019-2020 PQA Conferment Ceremony.
Said Mr. Duterte in the PQA Conferment Ceremony, “I am with you in honoring public and private sector organizations who have embodied excellence in their pursuits. I call on all the awardees to continue your work that redound to the benefit of our people.”
TMP is the first automotive manufacturing company in the Philippines to become a PQA recipient, and only the second Philippine organization in PQA’s 22-year history to achieve Level 4, the “Philippine Quality Award for Performance Excellence.”
“(We are) honored to receive such (a) high distinction in the PQA history, as well as to share TMP’s best practices that can serve as a benchmark for other Philippine industries,” stated TMP Chairman Alfred V. Ty.
The company attributed its consistent industry and market leadership to customer trust over the past three decades. “TMP’s achievements are the result of its strong commitment to total quality and excellence embedded in every aspect of its operations,” it said in a release. The company also cited its stable base of business predicated on “Toyota core values, creative ways of managing resources, as well as rich experience in manufacturing, logistics, sales, and after-sales operations.”
The country’s largest car maker is widely known to be responsible for the development of the domestic automotive manufacturing industry. TMP currently produces the best-selling Vios and Innova models. It ensures the timely delivery of Toyota vehicles across the nation through its expansive logistics facilities, including the newly inaugurated Batangas Vehicle Center. Through its highly skilled team members employed in the Toyota network, TMP works to create an outstanding customer experience while serving the nation’s mobility needs.
For his part, TMP President Atsuhiro Okamoto said, “The PQA award further inspires us to continue to improve and ultimately help our business become more sustainable, especially with new ventures that we are taking on. The PQA’s focus on customer-centricity reminds us to be much interlinked with the rapidly changing market, especially as we develop a total mobility solution that will be an enabler of inclusive growth for more stakeholders.”
“We are also thankful to the DTI-Competitiveness Bureau for its motivation to companies, regardless of size or sector, to uphold quality and contribute to national competitiveness,” opined TMP Vice-Chairman Dr. David Go. “With the strong and continued support from the Government, we believe local manufacturers like TMP can develop the capability to compete in the global arena and drive economic growth.”
Established in August 1988, TMP is the largest automotive manufacturing company in the country with a 3,500-strong workforce. It has the widest vehicle lineup and most extensive distribution network with over 70 dealers nationwide.
The PQA is a national award program that recognizes achievements of organizations in their journey towards performance excellence. It was the centerpiece program of the National Action Agenda for Productivity (NAAP) in 1997, the blueprint for the country’s integrated approach to improve economy-wide productivity.
The PQA was institutionalized in 2001 through the signing of Republic Act 9013, also known as the Philippine Quality Award Act. The PQA sets a standard of excellence to help Filipino organizations achieve world-class performance, and serves as a template for competitiveness based on the principles of TQM.