LIPA CITY will soon have its first international hotel chain, when the Dusit Princess Lipa opens by 2021.
Torre Lorenzo Development Corporation (TLDC) and Dusit International signed the professional management agreement for the latter to manage the hotel in Lipa City.
Tomas P. Lorenzo, president and chief executive officer of TLDC, said the Dusit Princess Lipa will cater to the growing tourism market in Batangas.
“Batangas is no longer the province beside Laguna, or the province beside Cavite, or the province near Metro Manila. People really go there and they stay… to visit their relatives or for tourism purposes,” he said during an event at the Dusit Thani hotel in Makati City on Nov. 21.
Suphajee Suthumpun, group chief executive officer of Dusit International, said the project will be the first international brand hotel in the city of Lipa.
“The city of Lipa has so many new to offer… but what is still missing is a city hotel with international standard with all kinds of experience that we can offer,” Ms. Suthumpun told reporters.
Dusit Princess Lipa will have 152 rooms, as well as an all-day dining restaurant, a fully-equipped gym, swimming pool, and function rooms. The hotel is set to be completed by 2021.
“When you add the Filipino to the mix, it come out with a very winning formula because, especially Batangas where people are not used to an international brand hotel opening in their backyard. They finally get what they deserve, which is an upgrade to the standard of hotels of leisure and travel to Batangas province. For them to experience it on their own province, it will really be a game-changer,” Mr. Lorenzo said.
According to the company’s website, the Dusit Princess brand caters to the “no-nonsense traveller who appreciates value and practicality.”
The Dusit Princess Lipa is located within a complex that will also host two residential condominiums.
The first phase of Tierra Lorenzo Lipa will be completed by the first quarter of 2019. Homeowners can also enjoy the hotel amenities.
“We started with our premium university residences, and today, we have really branched out into other kinds of developments including the condominiums in provinces and also we’re now in the leisure market. That’s why our partnership with Dusit has proven to be very timely, especially with growth of Philippine tourism industry Right now, Dusit is the fastest growing hotel brand in the Philippines… We’re really looking for a brand that Filipinos recognize for quality and service, of course,” Mr. Lorenzo explained.
TLDC has previously tapped Dusit Thani for the Dusit Thani Residence Davao and dusitD2 Hotel in Davao in 2014.
The Lipa project marks Dusit Thani’s twelfth project in the Philippines. In total, the company has four brands namely Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana.
On the other hand, TLDC is a real estate developer that pioneered the concept of Premium University Residences. Currently, they have Torre Central in Sampaloc, Manila, 3Torre Lorenzo in Malate, Manila, Torre Sur in Las Piñas, and 2Torre Lorenzo in Taft, Manila to name a few. — V.M.P.Galang