BUSINESS reality TV show The Final Pitch is back for a fourth season featuring judges from previous seasons once again looking for the best Philippine startups from aspiring entrepreneurs.

“Every season is different and has something new to offer. Our investors are looking forward to discovering our country’s newest set of rising entrepreneurs and hear their pitches and amazing stories,” John Aguilar, president and executive producer of Streetpark Productions Inc., said in a press release.

The show is loosely based on business reality shows like Shark Tank and The Apprentice and requires participants to have a minimum viable product or something more than a business idea for them to be able to pitch their businesses to investor-judges which will give them advice, critiques, and maybe even invest in their businesses.

This season, the show welcomes back several investor-judges from the third season: Mega Global Corp. CEO and founder William Tiu Lim, co-founding owner of Philippines Air Asia Mikee Romero; president and CEO of Baskin Robbins Philippines Michael Dargani; and TagCash Ltd. founder Mark Vernon.

Also included in this season’s slate of investor-judges is season two’s Mica Tan, CEO of the MFT Group of Companies.

“We expect [participants] to already know how to pitch their businesses,” Mr. Dargani said during a press conference on June 26 at the Hexagon Lounge of RCBC Plaza, Makati City. Noting that since the show is already on its fourth season, aspiring entrepreneurs should have studied up on how to pitch.

Among the successful businesses which won funding during previous seasons are FlySpaces, a workspace booking platform which now operates in six countries including Singapore, Indonesia, and Myanmar; and Gourmanok, a flavored chicken skin brand which grew from selling in bazaars to having spaces in local retailers.

FlySpaces won an investment from Ms. Tan while Gourmanok won an investment from Mr. Tiu Lim.

“We can expect more sophisticated and mature startups coming into the fold, as they see The Final Pitch as a legitimate way to raise funding for their next stage of growth,” Mr. Aguilar said in the release.

This season’s mentors include Joel Santos of the Thames Business School, Junie del Mundo of EON The Stakeholder Relations Group, and Mark Gorriceta of Gorriceta Law.

The Final Pitch is scheduled to start airing in September over CNN Philippines. Visit the for more information. — ZBC