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This company wants you to try hacking into its website

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The author poses with the Mazda BT-50 Pangolin. — PHOTO FROM ANGEL RIVERO

Mazda.ph Version 3.0 levels up online presence of Japanese car maker

MAZDA PHILIPPINES is challenging the public to try hacking into their new and ever more secure website, Mazda.ph Version 3.0. Yes, you heard me right. That’s how confident they are with their latest online asset — and how curious they are to see how effectively they’ve covered all bases. The newly reinvented website is said to be three times faster, and also promises a more engaging user experience. The site is now also simpler — yet better because of a more holistic, cohesive flow. In other words, it embodies the latest design philosophy of Mazda vehicles, where less is more. It’s the art of taking away clutter and exploiting the beauty of space, in a very Japanese minimalist kind of way.

One fascinating aspect of the new website is that it now allows interested customers to more directly “build” their own MX-5. If you will remember, Mazda previously announced its program for the 2021 model year through the Mazda Premium Automotive Experience. Under this new program, Mazda offers its customers the pleasure of mixing and matching up to 78 combinations of car options for the MX-5 — whether it be to pick one’s preferred type of transmission, upholstery, body color, top color, a soft top or a hard top (RF), and the like. Having said that, users can now better visualize their personalized MX-5s through the website, and can also make contact with the dealer to place an order at the click of a button. Therefore, the website not only communicates Mazda’s core values and provides specific product information per vehicle of interest but also facilitates contact between the customer and dealer, so that there is no longer any need to walk into the showroom to browse and buy Mazda cars.

As an added bit of trivia, the sales performance of the Mazda MX-5 appeared to defy the trend during the pandemic — as there is, in fact, already a backlog of Miata orders placed in 2020.

“The last few months seem to have been very attractive for top-down motoring!” exclaimed an optimistic Steven Tan, president and CEO of Mazda Philippines. He added, “I guess we must all try to create an outlet… try to find something that we enjoy doing.” And well, isn’t the charismatic MX-5 (or Mazda Miata) known the world over, to bring joy and happiness to its owners? After all, it has been hailed as the world’s most loved roadster.

Not all models have enjoyed that same magical sales rush of the MX-5 amid a nationwide slump among businesses. Other exceptional products, such as the CX-30 and the CX-8 (which if you will remember, were launched late in 2019) — and which would otherwise have gained good traction in the market in the past year — have had to wait a bit longer for their moment to shine, as many car buyers also put off their original plans of buying a new vehicle once COVID came into the picture.

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Having said that, Mazda Philippines, through its cooperation with BPI, decided to put together some extra-attractive payment schemes to entice even more conservative motorists to consider acquiring a new car this Year of the Ox.

Among their special deals are an all-in P99,000 down payment for the CX-3 Pro, CX-30, or CX-5, based on a special financing program with BPI. Meanwhile, relatively low down payments and low monthly installments are also available for the Mazda 6 (P499,000 down payment, P29,000 monthly) and CX-9 Signature (P889,000 down payment, P39,000 monthly).

Lastly, Mazda’s special BT-50 Pangolin has been selling rather well. Better yet, Mazda’s special BT-50 Pangolin long-term lendout to the Katala Foundation — a nonprofit organization that actively helps in the conservation of the endangered Philippine Pangolin — already commenced late last December. The foundation has since used the pickup to travel to the different Pangolin conservation areas in Roxas and Puerto Princesa, Palawan; and to carry out telemetry studies of the shy animal species.

Oh, and did you know that February 20 is World Pangolin Day? It’s celebrated every third Saturday of February, and we can’t wait to see what other exploits the Katala Foundation might have by then.

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