There is more to New Era than caps as seen in new concept lifestyle store
NEW ERA Cap Philippines recently opened its 13th branch in the country at the Uptown Mall in Bonifacio Global City in Taguig, but it is no ordinary shop as it is touted as the first concept store in the Philippines of the globally known brand.
Located at the upper ground of Uptown Mall, the New Era concept store showcases products which allow customers to engage with New Era as a full lifestyle brand, in line with its global thrust of not being known only for its high-quality headwear but also for its concept lifestyle wear.
The New Era Concept Store sells a product mix that is 60% caps and 40% apparel and accessories.
Products include limited-edition caps, shirts, hoodies, flip-flops, and bags, among others.
“This is the first concept store of New Era because basically we have a wider range of apparel sold here. And if you would notice most of the items that are here are not found in our other stores,” said Maritess See-Lazaro, chief operations officer of Authentic Caps Distribution Inc., the company that operates New Era stores in the country, in an interview with BusinessWorld during the store launch on Dec. 7.
“When we started New Era three and half years ago, our first shop was at Megamall. Ninety percent of what we sell there are headwear, 3% are apparel, and the rest are accessories. Our global direction right now is to make New Era a concept lifestyle wear [brand] which is why for this store we are offering more apparel,” said Ms. See-Lazaro, who also said that the apparel they sell at the concept store feature different fabrications and flexible designs
While the store is the first of its kind for New Era here, Ms. See-Lazaro said they are planning to open more stores that follow that tack, including one on Boracay island, and working on more collaboration with local artists and groups to offer fresher items to customers.
“We want to give people what they want as far designs and range of products so they can be what they want to be. Expect more collaborations as well as it is part of our direction here in the country,” said the New Era Philippines official.
For more information about New Era, visit www.neweracap.com or follow its social media channels @neweracapph. — Michael Angelo S. Murillo
