The world’s largest Gifts & Premium Fair set on April 27 to 30 in Hong Kong

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A record of 4,380 exhibitors from 30 countries and regions will be gathering at the 34th Hong Kong Gifts and Premium Fair, to be held at the Hong Kong Convention and Exhibition Centre on April 27 to 30.

Organized by the Hong Kong Trade Development Council (HKTDC) and co-organized by the Hong Kong Exporters’ Association (HKEA), the fair is expected to be the largest marketplace for gifts sector in the world. Among various product zones, Hall of Fine Designs will return with renowned brands while World of Beauty, Fitness & Well-being will make its debut to expand their product offerings.

The fair will play host to over 140 participating brands, including B.Duck from Hong Kong, Hong Kong’s Team Green, which specialises in 3D eco-puzzle, Japan’s Kokuyo, with their signature washi-paper notebook, Germany’s classic notebook brand Leuchtturm as well as Italy’s creative stationery brand Pininfarina.

The World of Beauty, Fitness & Well-being zone will be making its debut this year, showcasing a multitude of cosmetics, skincare, fitness and SPA products from Mainland China, Hong Kong, Korea, India and New Zealand. The Aromatherapy Company from New Zealand will introduce homemade fragrance, candles and lotions made by natural ingredients, while bespoke fragrances are also on offer.

Continuing its reputation as a springboard for start-ups, the Gifts Fair will feature innovative and unique gifts ideas from over 30 start-ups coming from Hong Kong, Mainland China, Taiwan, and the Netherlands. Among these will be Muherz, a start-up from Taiwan, which will present the world’s smallest portable laser engraver Cubiio.

Additionally, participants can join the “Startup . Smart Launch” sessions during the fair period to introduce their products and business ideas to industry players.

Aside from the Start-up zone, other product zones in the fair include World of Gift Ideas, World of Camping & Outdoor Goods, Fashion Accessories, Figurines & Decorations, Toys & Baby Products, Advertising Gifts & Premium, Tech Gifts, and Party & Festive Items.

Group pavilions representing Mainland China, Taiwan, Korea, Thailand, India and the United Kingdom will be established to present gifts ideas across the globe. The HKEA will showcase Hong Kong’s most promising enterprises at three major zones: Isle of Originality, Brand Oasis and Smart Design HK. The association will also present winning designs of Hong Kong Smart Design Awards in the pavilion.

Meanwhile, seminars and forums will be held, covering a full spectrum of topics including the latest retail trends in the United States and Mainland China markets, brand-building strategies and business opportunities in the emerging market.

Guests will be able to keep track of the various events at the fair through the latest version of the HKTDC Marketplace app, which introduced the Exhibitor e-Badge that offers seamless access to the fairground. The initiative, together with the Buyer e-Badge and the e-Business Card function, will enable exhibitors and buyers to link up digitally simply by scanning each other’s QR code, strengthening connectivity between exhibitors and buyers.

Last year, the fair attracted over 48,000 buyers from 139 countries and regions. The Hong Kong International Printing & Packaging Fair will take place concurrently at the AsiaWorld-Expo, offering expanded sourcing opportunities for gift and premium buyers. A complimentary shuttle bus service will run between the HKCEC and the AsiaWorld-Expo at regular intervals during the course of the two fairs.