HONOR Philippines

TECHNOLOGY brand HONOR last week launched in the Philippines its latest flagship smartphone, the Magic7 Pro. 

The HONOR Magic7 Pro, priced at P59,999, has artificial intelligence (AI) capabilities that boost the phone’s display and hardware performance and enhance its photography features. 

The smartphone is available for pre-order at HONOR Experience and Partner Stores and the brand’s official Lazada, Shopee, and Tiktok Shop stores until April 25 with free JBL Soundgear Frames worth P9,499. It comes in two colors, namely Lunar Shadow Grey and Black. 

“We are excited to introduce our latest flagship, the HONOR Magic7 Pro, which seamlessly integrates both on-device and cloud AI capabilities to deliver a more intuitive, intelligent, and secure user experience. We have adopted a range of innovative approaches to reinvent the smartphone from the fundamental operating system and hardware level, bringing true intelligence to the device,” Stephen Cheng, vice-president of HONOR Philippines, said in a statement. 

The HONOR Magic7 Pro is powered by the Snapdragon 8 Elite mobile platform and is equipped with Qualcomm’s Oryon CPU and Adreno GPU.  

“Coupled with the industry’s first AI Real-Time Rendering technology, supported by HONOR’s on-device AI capabilities and Snapdragon’s heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience,” the brand said. “Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.2.” 

The flagship runs on MagicOS 9.0 and supports on-device AI features for text and image comprehension, translation, and note-taking. 

“To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 Pro stands as the industry’s first commercial device that integrates groundbreaking on-device AI Deepfake Detection technology. This feature employs advanced algorithms to identify manipulated content through analyzing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls,” HONOR said. 

“Gemini’s overlay offers quick access to Google AI assistance and context-aware help with what’s on the screen. With Gemini extensions, users can find and take action from information from the Google apps and services like Maps, YouTube, Flights, and Hotels. Users can even create captivating images for fun, inspiration, work, and anything in between with Gemini,” it added. 

The Magic7 Pro also features the HONOR AI Falcon Camera System with a 50-megapixel (MP) main camera, a 50MP wide lens, and a 200MP telephoto camera. 

“Harnessing the power of both the Light and Shadow Portrait Large Model, the Capture Enhancement Large Model, and the Telephoto Enhancement Large Model, the HONOR Magic7 Pro integrates the AI HONOR Image Engine — the industry’s first mobile imaging system with hybrid (device-cloud) AI large models, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities,” the company said. 

The phone also has various camera modes and features, including the Harcourt Portrait Modes, the AI Enhanced Portrait feature, AI Super Zoom, AI Motion Sensing Capture, and HD Super Burst. 

Meanwhile, the phone also has AI-enabled eye-comfort display features as well as dust and water-resistant capabilities. — BVR

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