DAVAO CITY — Mobile money platform GCash is targeting to end the year with 100 non-government organization (NGO) partners for its GCash for Good campaign launched here Tuesday.
A platform for donations, GCash for Good is a corporate social responsibility project of the company that enables users to donate to NGOs that advocate education, environment, and animal welfare, among others.
“We want to end this year with 100 partner NGOs nationwide. The 100 is just aspirational,” Reyner M. Villasenor, GCash vice-president for corporate communications, said during the launch.
“This is our way of giving back as GCash as a corporate entity,” he said.
The program has so far signed up 35 partner NGOs that have completed documentation requirements from the Bangko Sentral ng Pilipinas (BSP) and Mynt or Globe Fintech Innovations, Inc., which operates GCash.
“We leverage on our relationship where we would want to elevate a certain level of awareness as an individual. You can do good with your mobile application,” said Mr. Villasenor.
“We are the number one mobile wallet in the country today. But being number one means we have to be a role model… It’s all about how we make a difference in people’s lives,” he added.
Mr. Villasenor cited the 2017 Global Trends in Giving study, which shows that 54% of individuals prefer to donate online. The total volume of donations made online has been growing by 12.1%, according to the study. — Maya M. Padillo