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Cetaphil credits word-of-mouth for double-digit growth

TEXAS-BASED SKINCARE brand Cetaphil celebrates its 20 years since entering the Philippine market by strengthening their marketing efforts to include TVCs to sustain the...

Kultura scores in word-of-mouth advertising

Ads & Ends — Nanette Franco-Diyco MARKETING-MADE-SIMPLE.COM defines word-of-mouth advertising as “the unpaid spread of a positive marketing message from person to person. It can...