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Why the Mazda MX-5 remains loved for 30 years

SIGNS pointed out, “Welcome home [to] Hiroshima” around Mazda’s Miyoshi Proving Ground, sometime late last year. Here, around 2,300 MX-5’s descended onto the track in celebration of the roadster’s 30th anniversary; also in attendance were 102 members from the Miata Club of the Philippines and the MX-5 Club of Malaysia. There were other countries in attendance as well from Australia to Thailand to Italy to the United Kingdom, but none as big as the contingent from the Philippines.

Mazda caps off 2019 with launch of refreshed Mazda2

COMING as a big surprise to wrap up the year, Bermaz Auto Philippines, the official distributor of Mazda vehicles in the country, has finally brought in the refreshed subcompact Mazda2. It features the Evolved KODO styling along with a slew of enhancements for improved comfort and handling.

Isuzu launches Traviz light-duty truck

ISUZU PHILIPPINES CORPORATION recently launched a “last-mile” transportation solution with its all-new Traviz light-duty truck. Based on the D-Max pickup platform, the Traviz boasts of durability, big cargo capacity, a fuel-efficient powertrain, and modern design.

Subaru announces sporty, new Forester GT Edition

MOTOR IMAGE, the exclusive distributor of Subaru vehicles across eight countries including the Philippines, unveiled the newest addition to its sporty GT Edition models: the Forester GT Edition. Set for a formal market introduction in Taiwan next month, the Forester GT Edition will arrive in the Philippines by the first quarter of 2020.

Suzuki showcases transformative concept cars at Tokyo Motor Show

SUZUKI has been making strides in creating truly valuable automobiles and motorcycles that delight customers. As the Japanese car maker celebrates its 100th anniversary, they’ve used the 46th Tokyo Motor Show 2019 to show their initiatives in the development of products and technologies for opening up a “big future” towards the next 100 years.

Mazda CX-8 — Combining the best of CX-5 and CX-9

THE STORY of the CX-8 is a rather unremarkable one. Mazda once had an MPV, the Mazda8, which was actually marketed with the tagline, “the idea of a sportscar -- inherited by a minivan.” It was, in every sense of the word, a mom-mobile that that very tagline was delivered by a middle-aged woman in Japan. But as the company shifted its attention to all things KODO and Skyactiv, they found themselves with an opportunity: should they make something pleasing to soccer moms or should they make a three-row SUV? Focused group studies and likely, simpler engineering costs dictated the latter, and thus, the CX-8 was born.

Geely returns to PHL with the Coolray SUV

LAST JULY, Sojitz G Auto Philippines (SGAP) was officially appointed as the importer and distributor of Geely cars in the Philippines. The company is the newest member of the Sojitz Corporation group, which has been in the automotive business locally since the 1960’s.

Universality of Design: The Mazda MX-5, according to Tom Matano

THE DAY before its global reveal, the fourth-generation MX-5’s chief designer, Masashi Nakayama was nervous. While he was confident that his design will be well-received by the public, it had to pass muster with who could be his biggest critic: Tsutomu “Tom” Matano.

Ford PHL to focus on customer satisfaction

PK UMASHANKAR, or Uma as he prefers to be called, has his work cut out for him. Faced with softening sales at Ford Philippines, the new managing director isn’t fazed. A mechanical engineer by education, and a customer service guy at heart, Uma won’t simply focus on chasing market share; instead, he’s looking to transform Ford into a customer-centric car company.

2020 Mazda3: The Masterpiece

THERE ARE two kinds of car enthusiasts in the world. The first is content to sit behind his desk (or phone), happy to debate about numbers -- curb weight, power, acceleration; the other simply says, “forget about the numbers,” gets in, buckles up, and drives off with a huge smile on his face. The 2020 Mazda3 is all about the second: it transcends what’s written in black and white; it’s simply made to be driven.

The Seltos revealed — Kia’s last unboxing of the year

AFTER MUCH speculation, it’s now confirmed: the last Kia model to be unboxed this 2019 is not the Stonic, but the Seltos subcompact crossover. Named after “Celtos,” the son of Hercules in Greek mythology, the Seltos is Kia’s new global response in the ever-growing small crossover segment.

The 2020 GR Supra is an enduring icon for Toyota

WHEN CAN it be said that a vehicle captures the essence or “DNA” of its manufacturer? When it sets new benchmarks for quality and value? When it becomes a leader in its segment, selling many millions around the globe?

Mazda Philippines Adds Turbo, Refreshed Sports Wagon to Mazda6 Lineup

THE MAZDA6 has earned its reputation as the enthusiast’s choice in the executive car segment. Today, it has cemented that by not only offering a choice between two body styles -- a sedan and a wagon, but a choice between a torquey diesel and for the first time ever, a powerful turbocharged gasoline engine. Regardless of option, it now fully realizes its potential as a true driving masterpiece that only Mazda could achieve.

Ultra-rare Mazda MX-5 30th Anniversary Edition arrives

AFTER a lengthy pre-selling that started in February, the limited-edition Mazda MX-5 30th Anniversary Edition has finally arrived in the Philippines. And as a pleasant surprise, Bermaz Auto Philippines announced that they have managed to increase their allocation from 20 to 30 units. This means that one percent of the total 3,000-unit global production run is in the Philippines.

All-new 2020 Range Rover Evoque lands in Manila

COVENTRY Motors Corporation, the exclusive Philippine importer and distributor of Jaguar and Land Rover vehicles, launched recently the all-new 2020 Range Rover Evoque, bringing to the Philippines a luxury SUV that promises to change the standards of style, refinement, safety, and capability.

Auto Asia brings SsangYong and Changan brands under one roof

A BRAND-NEW retail concept brings two Asian brands under one roof to serve customers who seek vehicles whether it’s for business or pleasure: Auto Asia. With the Auto Asia retail concept, Korean SUV specialist SsangYong and one of the largest Chinese auto brands, Changan, join together to offer customers a wide product line that covers more than 40% of the local market by model.

Honda Brio: A first drive

PAUSE for a minute and imagine everything that a small car is. Ugly, terrible to drive, cramped -- these are just some of the words used to describe what’s commonly considered as the lowest tier in motoring: the subcompact or A-segment car. Now, open your eyes and see the 2019 Honda Brio. It’s the most affordable car in Honda’s stable, yet it manages to adhere to everything the Japanese car maker stands for.

BWORLD TEST: Toyota Fortuner TRD Sportivo

THIS MUCH is obvious: midsize 7-seat SUVs have become today’s family car. Aside from a seating configuration that allows the entire caboodle to hit the mall in style, they’re tall (read: flood-proof), durable, and most importantly, powered by a thrifty diesel engine.

Pesos and sense: Toyota Vios 1.3 E

IT’S HARD to get excited about driving the Toyota Vios -- it’s the quintessential commuter car, after all. However, there’s also no doubting its contribution to Toyota Motor Philippines’ bottom line. And among all the Vios variants, it’s the 1.3-liter that’s most important. Therefore, it’s time to cast all prejudice aside and find out if the latest Vios is all it’s cracked up to be.

Nissan PHL appoints Atsushi Najima as new President

NISSAN PHILIPPINES held an official turnover ceremony that saw Atsushi Najima being appointed as their new president and managing director. The appointment, which was effective since April 1, sees Najima-san take the reigns from Ramesh Narasimhan who will be moving to Thailand for his next stint.

Ranging from P2-4M:20 SUVs that show you’ve made it (Part 2)

SPORT utility vehicles or SUVs have gone a long way. From vehicles known for their utility and practicality, they’ve become symbols of success. True enough, pickup-based SUVs, like the Toyota Fortuner, Mitsubishi Montero Sport, Ford Everest, Nissan Terra, and Chevrolet Trailblazer, have become the top choice of vehicle, displacing midsize executive sedans in the process.

Autohub Group appointed as sole Pagani agent in PHL

ON ITS 20th anniversary, the Autohub Group announces that they have been appointed as the exclusive selling agent of Pagani in the Philippines. The deal was formalized by the arrival of Horacio Pagani, the founder of Pagani Automobili. This comes a year after the Autohub Group announced its plans to bring in the ultra-exclusive Italian hypercar brand.

Ranging from P2-4 million: 20 SUVs that show you’ve made it...

SPORT utility vehicles or SUVs have gone a long way. From vehicles known for their utility and practicality, they’ve become symbols of success. True enough, pickup-based SUVs, like the Toyota Fortuner, Mitsubishi Montero Sport, Ford Everest, Nissan Terra, and Chevrolet Trailblazer, have become the top choice of vehicle, displacing midsize executive sedans in the process.