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NOWADAYS when most sporting (and motorsports) events have been shut down by the COVID-19 pandemic, Toyota Motor Philippines (TMP) is leveraging the power of the digital medium to capture the familiar waku-doki (heart-pumping excitement) — particularly of its grassroots-level event Vios Racing Festival (VRF) — with the Philippine staging of the GR Supra Cup Asia.
TOYOTA MOTOR Philippines Corp. (TMP) has completed its first digital launch in this new normal as it unveiled the refreshed version of the country’s best-selling entry-level hatchback, the Toyota Wigo. The Wigo first appeared in the market back in 2014, and quickly caught on. Last year, it cornered 69% of segment sales. TMP Executive Vice-President for Marketing Kei Mizuguchi revealed that 83,000 units of the Wigo have been sold since its debut.
TOYOTA MOTOR Philippines Corp. (TMP) acknowledges the transportation challenges brought about by the COVID-19 pandemic, and that these have “convinced a number of commuters to seek personal modes of transport.” But these times are challenging ones financially as well, so customers are looking for affordable deals on brand-new cars, while others are expected to opt for used cars.
THE MUCH-ABUSED term “new normal” covers all manner of adjustments and changes to our previous lifestyle that now seems so distant. Far from being a catchy, well, catchall, “new normal” is also used to describe protocols that are, quite simply, unprecedented for any generation living through these strange times.
TOYOTA Motor Philippines Corp. (TMP) announced on Friday that it has resumed the operations of its manufacturing plant in Santa Rosa City, Laguna and reopened most of its dealer outlets nationwide.
CAR SALES of Toyota Motors Philippines Corp. (TMP) went up as of September, but the company is not confident it will achieve its annual sales target of 165,000 units.
TOYOTA Motor Philippines Corp. (TMP) on Monday launched the all-new Toyota Corolla Altis, including the first hybrid electric variant introduced to the Philippine market.
TOYOTA Motor Philippines is launching a “special service campaign” to replace the curtain shield airbag computer on some Toyota Rush units.
VEHICLE sales are expected to drop by 10-15% for the full year, as demand continues to be dampened by higher excise taxes, soaring inflation, and rising fuel prices.
THE Toyota Innova having turned better appointed and correspondingly pricey meant Toyota Motor Philippines’ lineup could use a less expensive, smaller, seven-seat model. And this is exactly the slot now filled by the Toyota Rush which, unlike the Toyota Avanza (actually, the Rush is the new version of the Avanza), is ideally suited to be used by families rather than by businesses. Going by looks, too, it’s obvious the Rush aspires for SUV status while the Avanza is decidedly more taxicab-appropriate.
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