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NOT TO BE overly dramatic about it but, last Thursday, I was part of what can only be called the advent of a new age in the local automotive industry. While “virtual launches” are nothing new, previous versions of these involved vehicles being set up somewhere and a live audience of whatever size. The virtual element only came into play for people in other parts of the world “tuning in” to the goings on.
IF YOU’VE been paying close attention to the recent deluge of auto news online, beyond the heartening work that many brands are doing amid the quarantine -- this clichéd “new normal” that’s anything but -- you would have noticed that a number of marques are bracing to open shop as soon as the government gives the thumbs-up. It has indeed happened in a number of areas now under the less severe, so-called “general community quarantine (GCQ).”
AS THE enhanced community quarantine (ECQ) has been extended to May 15, many of us doubtless continue to get progressively antsy, anxious, and basically worried for what’s ahead. Make no mistake about it: The nefarious coronavirus is out there, and it’s waiting to pounce on the careless and those mistaking its invisibility for absence. Even if thousands of people have recovered around the world, the immutable truth is that COVID-19 kills, and neither the dreaded SARS nor H1N1 holds a candle to its transmission rate. That damned virus loves to strike us down.
AT THIS POINT, the title is more of a fervent wish than fact -- but we’re keeping it anyway. Besides, I know that many of you share the prayer. People have already chorused that 2020 should be a write-off. It’s too untenable a year; too memorable for the wrong reasons. Heck, we barely even made it out of the first quarter alive -- crawling on all fours into April after a gauntlet of crises rendered us slack-jawed in disbelief. And just when we thought we had endured and passed the worst of it, the invisible monster that is COVID-19 caught us with a haymaker.
There’s a surreal but almost palpable shroud that has covered the country -- nay, the world -- as I type out my inaugural column for this section. I had wanted this debut to coincide with the very special edition of Velocity you have in hand -- an issue marking and celebrating a year since BusinessWorld’s motoring section had a reboot and renaming.