Sta. Lucia targets OFW market

STA. LUCIA Land, Inc. (SLI) is targeting overseas Filipino workers (OFWs) for its residential projects, with the establishment of sales offices in key cities with significant Filipino communities.

The listed property company has opened a number of offices in markets such as Singapore, Dubai and United Kingdom.

“Our OFWs, whom today we consider as modern day heroes, deserve to be given the opportunity to achieve this — to have and own something they can truly be proud of and where they, too, can build their own legacy,” Sta. Lucia Land President Exequiel Robles said in a statement.

“We, at Sta. Lucia Land, are well aware of this. And this is why we continue to build homes and communities, reach out to our OFWs, and provide them with investment opportunities that their families can enjoy and benefit from,” he added.

The sales offices allow OFWs and foreign investors to inquire about Sta. Lucia’s residential projects before deciding to make the investment.

“We believe in the importance of having presence in areas where there’s a huge concentration of OFWs and so we built and opened offices there. A personalized service provides investors a sense of security that they are in good hands and their investments are safe,” Mr. Robles said.

“Such strategy allowed us to become a preferred choice of many OFWs. Add the fact that we create packages and offerings that would not only fit their budget but also their desired lifestyle. Our investors know that we uphold the highest standards in the way we build and create our homes and communities that is why they continue to trust and partner with us,” he added.

SLI is part of the Sta. Lucia Group, which has completed over 220 projects on over 10,000 hectares of land spanning 70 cities and municipalities in 10 regions. Its projects include residential condominium units, subdivision lots, resort-inspired homes, lake and golf communities.

In May, the company said it has allocated P20 billion in capital expenditures (capex) over the next three years.

Around P16 billion of the capex will be used for projects in Metro Manila, Bulacan, Rizal, Batangas, Iloilo, Pangasinan, Palawan, Cebu, and Davao. This will support SLI’s plan to launch 28 new residential and commercial projects, as well as five condominium and hotel projects that could generate up to P20 billion in reservation sales.

The remaining P4 billion out of SLI’s capex will be spent for future land acquisitions.