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A treasure trove

NOT COINCIDENTALLY, Shin Nihon Kikaku (SNK) picked up steam around the time the video game industry rose in popularity. As the tumultuous ’70s gave way to the optimistic ’80s, gaming arcades and home-console versions of popular titles reached critical mass. And, in the face of rapid growth, the developing, publishing, and manufacturing company was determined not just to take advantage of the boom, but to ensure its sustainability through constant innovation. Soon enough, it became a major player in the coin-operated business, and it astutely leveraged its experience to penetrate the expanding home market.

A treasure trove

IT’S NO COINCIDENCE that the birth and growth of Shin Nihon Kikaku (SNK) as a video-game developing, publishing, and manufacturing company coincided with the industry’s rise in popularity. The transition to the 1980s saw the proliferation of gaming arcades and the inevitable releases of home-console versions of popular titles, and it was determined not just to take advantage of the boom, but to ensure its sustainability through constant innovation. Soon enough, it became a major player in the coin-operated business, and it astutely leveraged its experience to penetrate the expanding home market.