Smart scores big with NBTC, shapes future of PHL basketball

MOBILE services provider Smart Communications, Inc. (Smart) successfully concluded the 2025 Smart-National Basketball Training Center (NBTC) National Finals. This year’s event brought together the best Filipino high school basketball teams, both local and international, to compete for the championship title, showcasing the exceptional talent and dedication of young athletes from across the country.

The Smart-NBTC National Finals, supported by Smart Sports and Puso Pilipinas, featured thrilling matches that captivated basketball fans nationwide. All games were livestreamed on PusoP.Com, allowing fans to watch their favorite teams and players in action.

Jude Turcuato, PLDT and Smart Head of Sports, expressed his pride in the continued partnership with NBTC. “Smart is committed to empowering young athletes from the grassroots level. Through our support for the NBTC, we aim to provide these talented individuals with the resources and opportunities they need to excel in their sport and achieve their dreams. The success of the 2025 Smart-NBTC National Finals is a testament to our dedication to nurturing the next generation of Filipino basketball stars.”

In an interview with Puso Pilipinas, former Los Angeles Lakers shooting guard and NBA coach Byron Scott spoke about his experience coaching young athletes in this year’s NBTC. “The passion here in the Philippines about basketball is unmatched. It really is something special to watch, they play it with such a passion, and they play so hard, and they have very high basketball IQs, too. It’s really good to see the revolution of basketball here from when I was here eight to ten years ago till now has really developed.”

The NBTC has a rich history of producing prominent names in basketball, including Houston Rockets guard Jalen Green, Gilas Pilipinas center Kai Sotto, Kamaka Hepa, Kihei Clark, Jeron Artest, Kai Ballungay, Jared Bahay, and Kieffer Alas. Their participation in previous NBTC tournaments highlights the event’s significance in developing future basketball talents. Also present at the finals is Filipino-American comedian Jo Koy, who sponsored Fil-Nation Jo Koy, an under-19 girls squad in the finals.

Smart remains steadfast in its mission to promote sports development and inspire young athletes to reach their full potential. All these initiatives highlight PLDT and Smart’s continuing contribution to the United Nations Sustainable Development Goals (SDGs), particularly SDG 3: Good Health and Well-Being.