THE YEAR 2018 was an eventful one, no matter where you looked. This is no less true in the spirits world. Even as cannabis continued to boom as an intoxicant of choice and manufacturers pivot to weed beer, there have been innovations in almost every type of booze, from Japanese gin to bartender-made brandy to a Danish spirit from a team of Noma alums that defies categorization.
GET YOUR #pinoypride engines roaring, people — Tanduay Distillers Inc., overtook Bacardi as the world’s bestselling rum brand. Tanduay sold 19.5 million cases of rum last year said a story on BusinessWorld on June 14. Here’s the catch: apparently, the export segment represented less than 1% of total sales, so it can be inferred that a large chunk of those 19.5 million cases were consumed in the country. Take that, Filipino livers.
SALES of Tanduay rum in Visayas and Mindanao fueled Tanduay Distillers, Inc. (TDI)’s performance in 2017, allowing it to overtake international brand Bacardi in a world ranking of top-selling rum brands by think tank Drinks International.