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Just a number: Four ways marketers can tackle the concept of...

Age is a complex concept that’s perceived differently across generations-- and in some surprising ways. Brands need to dive deeper into how their target market sees it to address their needs through their messaging.

McCann Worldgroup wins Cannes awards for radio

Ads & Ends Nanette Franco-Diyco AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label...