Sennheiser’s new audio collection focuses on specific customer needs

FOR OVER 70 years, leading German audio specialist Sennheiser has stayed true to its mission to constantly shape the future of audio.

The German audio specialist launched its new collection of consumer and professional audio solutions and the Sennheiser Sound Heroes campaign on Oct. 23 at the Manila House Private Club in Bonifacio Global City, Taguig. The highlight of the brand’s collection, which includes wireless music and entertainment headphones, and a series of microphones, is the P3-million HE 1 headphones.

“What we in Sennheiser do is that we listen for consumer’s feedback – that has been one of the driving principles for us. We are [an] innovative company. We want to innovate and create very exciting products for consumers. But of course, in order to do that, we also listen to a lot of feedback from the market,” Sennheiser Managing Director Martin Low told BusinessWorld.

Mr. Low cited the new portfolio of wireless headphones – the CX 7.00BT, MOMENTUM In-Ear Wireless, and MOMENTUM Free – as the key products that have significant innovations based on consumer feedback on their preferred features in products. He added that the company retrieves feedback from the end users, studies trends, and conducts focus group discussions.

“If you want to keep up with technology, you have to be [very] aware of what is happening around you… We need to be aware of our surroundings. We constantly engage with suppliers. We are engaged with industry leaders. Then, we get a sense of what is [going to] happen. We react, and shift our product portfolio accordingly,” Mr. Low said.

“If you are the specialist in audio, you want to cater a wide array of products for people who need any kind of audio.”

THE NEW AUDIO SOLUTIONS
Sennheiser’s new audio products cater to specific profiles and professions in their market.

The first group of products are the three wireless music and entertainment neckband headphones mentioned earlier which feature Bluetooth and NFC integration, a three-button remote, and an integrated high quality in-line microphone.

The active noise canceling Bluetooth wireless travel headset, PXC 550 Wireless, and wireless noise canceling headphone, HD 4.50 BTNC are suitable for on-the-go users.

The GSP 300 PC/Console gaming headset and GSX 1200 Pro gaming audio amplifier is a new product aimed at Filipino gamers.

Mobile journalism microphones and action cameras include: the MKE 2 Elements, a waterproof action microphone for GoPro cameras; HANDMIC DIGITAL, a handheld microphone for interviews and music recordings; and ClipMic Digital, a clip-on microphone for mobile recordings with iOS devices.

Lastly, there are two 3-D audio recording devices under Sennheiser’s AMBEO trademark which include the AMBEO VR MIC, a 3-D audio recording microphone incorporated with virtual reality (VR) content producers; and the AMBEO SMART HEADSET, a 3-D sound-capturing compact mobile headset for iOS devices.

SENNHEISER SOUND HEROES
Along with the new collection of products, the company also launched the Sennheiser Sound Heroes. The project follows 12 local creative personalities who will experiment with Sennheiser products. The project culminates with a trip to the Sennheiser headquarters and its flagship stores in Germany.

The Sennheiser Sound Heroes are singers/actors Khalil Ramos and Jay Gonzaga; DJs Dannie Farmer and Jazmin Reyes; “influencers” Cha Ocampo, Rhea Bue, Issa Pressman, Deegee Razon, and Ira Denise Oyco; video blogger Maqui Castelo; emcee Marga Bermudez; and concert photographer Magic Liwanag. – Michelle Anne P. Soliman