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[B-SIDE Podcast] Curbing the ‘plastic pandemic’ with eco-friendly packaging

https://open.spotify.com/episode/2LJ1vPRGvcrBTXs5O5y0qd Follow us on Spotify BusinessWorld B-Side The plastic pandemic is only getting worse during COVID-19, the World Economic Forum (WEF) warned in July. As people...

Link clicks instead of ‘likes’: brands should value passive engagement, explore...

Passive engagement on social media is just as important as active engagement when it comes to quantifying success, according to Hootsuite, a social media...

Manila among 36 ‘pioneer cities’ in global initiative for digital innovation

A Filipino city will join 35 other cities around the world as the sole representative of Southeast Asia in a global initiative for digital...

PH e-commerce platform raises $1M seed fund

Resellee, a social e-commerce platform in the Philippines, announced that it received a $1 million seed fund from Mintech Enterprises, a Singapore-based digital banking...

Stream on, stream away: OTT in the time of COVID-19

Demand for content amid lockdown pushes creators to ‘think small’ by Mariel Alison L. Aguinaldo The list of players in the over-the-top (OTT) industry grows longer...

The social (selling) network

In the world of live selling, e-commerce becomes a social experience, a welcome development for shopaholics in lockdown. A seller sets up a livestream—an online broadcast—and transacts with buyers in real time via chat and other features, depending on the platform they’re using. Online shopping break outs of the rigidity of a website page and turns into a fun interactive video event. 

Personal branding: an effective recruitment strategy for HR

Human resource (HR) professionals must take on a more active and consistent form of recruitment by working on their personal branding, according to an executive in the field.  

COVID-19 widened the gap between Internet haves and have-nots, Filipinos among...

The COVID-19 pandemic has widened the gap between those who benefit from the Internet and those who don’t, according to “New Internet Users in a COVID-19 World,” a study released by Google’s Next Billion Users initiative team on November 5.

Customer experience and convenience matter most to consumers — report

Ninety-one percent of Filipino consumers say that their customer experience is as important as the company’s products and services, according to “State of the Connected Customer 2020,” a report by customer relationship management (CRM) firm Salesforce released on October 29.

The pandemic could be a turning point for consumer trust in...

Ninety-four percent of Filipino consumers expect companies to accelerate their digital initiatives, according to “State of the Connected Customer 2020,” a report by customer relationship management (CRM) firm Salesforce released on October 29. COVID-19 drove this increase, with 88% saying that the pandemic elevated their expectations of digital capabilities.

Tourism app promotes domestic travel amid the pandemic

The Department of Tourism (DOT) and the Tourism Promotions Board (TPB), in partnership with inclusion technology venture builder HIMO Global Inc., launched an application that helps tourists gather information about local destinations, carry documents conveniently, and travel safely amid the COVID-19 pandemic.

Unconscious bias makes it harder for women entrepreneurs to get funding

Unconscious bias puts women-backed businesses at a disadvantage when it comes to pitching and funding. 

During elections, online social networks are powerful—but so are personal relationships

Social media platforms are highly influential during election campaigns, but online clout doesn’t necessarily translate into real-world results, according to Richard Heydarian, a public educator and academic. 

On social media, it’s better to be a skeptic 

Social media users should take responsibility for what they post and share online, just like any media outlet or publication, according to experts in the field.

LGUs encouraged to collaborate to create disaster-resilient communities

Local government units (LGUs) must work together and take advantage of technology to create disaster-resilient towns and cities, according to architect Nathaniel “Dinky” von Einsiedel, president of the Alliance for Safe, Sustainable, and Resilient Environments (ASSURE). 

‘In stories, we will find solutions,’ says advertising exec

By Mariel Alison L. Aguinaldo Industries can draw solutions from people’s stories during this pandemic, according to leaders in the advertising industry. “In stories, we will...

There’s a wealth of marketing data, but it’s getting harder to...

Ninety-three percent of marketers focused on marketing efficiency and return of investment (ROI) within the last year, according to Marketing Intelligence Report Asia-Pacific 2020 by customer relationship management (CRM) firm Salesforce.

Role of sales ops expands, becomes more critical amid COVID-19 —...

Sales operations (sales ops) has become increasingly critical since COVID-19, according to a report by customer relationship management (CRM) firm Salesforce. 

PH startups shine in regional pitch competition

Update: Edukasyon.ph won the grand prize at Ignite 2020 Cyber’s Wildfire pitch competition. The Gen Z platform helps students make better-informed decisions in their...

Proper treatment of employees is the best form of ‘employer branding’...

How a company treats its employees during the pandemic will be a deciding factor in how successful it is in attracting top talent. 

Calls to mental health hotline have more than doubled

The National Center for Mental Health’s hotline has received an average of 876 calls per month between March to August this year, up from the pre-pandemic average of 350, said Dr. Rodney Boncajes, a psychiatrist at the said hospital, in a recent mental health forum organized by J&J Philippines, Inc. 

Put a ‘two-pizza team’ in charge of innovation

By Mariel Alison L. Aguinaldo Innovation should be placed in the hands of a “two-pizza team,” said Eric Ries, entrepreneur and author of The Lean...

IKEA to launch online store in PH, as sales dip

IKEA, the Swedish furniture maker, will launch its first store in the Philippines online, months before its physical store opens in 2021. The physical store...

How to ideate the right way

By Mariel Alison L. Aguinaldo Ideating is a term that gets thrown around in business circles so often that people assume they know how to...

To ensure business continuity, consider key person insurance

Key people within a company should be insured, especially during health crises such as the COVID-19 pandemic, according to Victoria Hilado, an estate preparation,...

‘Creativity is no different from any sport’ says designer Cobonpue

Discipline is needed in order to remain creative while running a business, according to industrial designer and entrepreneur Kenneth Cobonpue.  “Creativity is no different from...

Four values essential to nurturing meaningful relationships, according to Sh*tty Places...

In a chapter from Sh*tty Places & Selfish People: 7 Rules of Engagement, a book on how to actualize your aspirations for happiness and...

Self-disinfecting face mask said to kill most pathogens, including coronavirus

Self-disinfecting Fine Guard face masks are said to kill 99.9% of pathogens upon contact, including SARS-CoV-2, the virus that causes COVID-19. This is according...

The future of gaming is mobile and portable

Mobile will dominate the future of gaming because of its high penetration rate and portability, according to experts in the field.

Marketing and advertising budgets for 2021: ‘crystal ball stuff’ — experts

The incoming year will be marked with uncertainty for marketing and advertising, according to experts in the field.

Bosch, Philips launch social distancing solution for public spaces

Bosch and Philips, two multinational technology companies, launched PeopleCount, a social distancing solution for public and commercial spaces. Globaltronics, a local digital signage advertising...

Non-traditional education, unprecedented times

Progressive, non-traditional education for children is becoming more attractive to parents amid COVID-19, said George Carey, founder and chief executive officer of The Family Room Strategic Consulting Group, a research and brand strategy consultancy firm. 

Video games and livestreaming: the new frontier for brands

Louis Vuitton, the luxury fashion brand that has dressed A-list celebrities such as Jennifer Connelly and Emma Stone, started a string of collaborations with...

Physical-digital space can foster sense of community for health and wellness...

Health and wellness brands should use the physical-digital space to foster a stronger sense of community among their customers, according to experts in the...

Livestreaming: Growth and Diversification of Content

A look at related industries AS LOCKDOWNS forced people to stay at home, many of them turned to livestreaming platforms for entertainment and a sense...

QBO Innovation Hub celebrates fourth anniversary

QBO Innovation Hub (QBO), a local innovation program for startups, concluded its fourth anniversary celebration in August. It is the country’s first public-private initiative...

Three platforms that a business needs for online visibility

Online visibility is as important as ever as the pandemic has driven businesses to the Internet, all of them vying for the attention of a limited number of eyeballs.

Agribusiness tagged as one of four sunrise industries by economist

By Mariel Alison L. Aguinaldo “I cannot, in any way, speak with certainty about the next twelve to eighteen months. In fact, I’m amused at how...

Singlife and GCash launch mobile-first insurance product

Singapore Life Philippines (Singlife), a mobile-first life insurance company, and GCash, a mobile wallet firm, have launched Cash for Dengue Costs, their first insurance product.

Consumers are waiting for sales, delaying big purchases — survey

Eight out of 10 shoppers are looking to reward themselves across the holiday season by purchasing electronic devices and by traveling — an optimistic stance that assumes travel will be permissible by the end of 2020. 

How to apply for a sales promo permit

By Mariel Alison L. Aguinaldo With establishments working to keep the lights on during the COVID-19 pandemic, entrepreneurs have turned to sales promotions as a...

Women-led companies find growth amid COVID-19

 In March, employees at Lighthouse Indonesia held management meetings almost every day. The result was a surge of innovation, with the chain of weight management clinics producing 10 new products and services in five months.

Three things that can help entrepreneurs start their tech business

By Mariel Alison L. Aguinaldo The pandemic has seen many Filipinos starting their own businesses and leaning heavily on technology for operations. In a forum...

Gift checks don’t expire, reminds DTI

There is no need to worry about gift checks, also known as gift certificates or gift cards, expiring over the lockdown, reminds the Department of Trade and Industry (DTI).

Senior citizen discounts apply for online and proxy transactions — DTI

Senior citizen discounts are also honored in online and proxy transactions, reminded the Department of Trade and Industry (DTI) during a consumer care session held on August 20.