Happy Skin collaborates with Sanrio for its most extensive make-up line to date

LOCAL beauty brand, Happy Skin, has launched its newest — and biggest — collaboration to date, this time with Sanrio, the company that gave the world Hello Kitty, Little Twin Stars, and My Melody, among many other characters.

“It’s not just our biggest collaboration, it’s also our biggest collection to date with 23 pieces,” Rissa Mananquil-Trillo, cofounder of Happy Skin, told BusinessWorld during the official launch on Sept. 13 at SM Aura in Taguig City.

The 23-piece collection covers a whole host of products, from blushes and nail polishes, to Happy Skin’s signature products, the lipsticks in both crayon and liquid forms, all coming in the distinct cute Sanrio packaging bearing the images of the aforementioned characters

“Unlike our previous collabs — like Disney — we sought out Sanrio,” Ms. Mananquil-Trillo said before adding that they had done an informal survey on their social media sites asking customers which company Happy Skin should do a collaboration with next and “the number one response was Sanrio.”

“We met up with them in February at their offices in Hong Kong,” she said, and a few months later, the collection was born.

The Happy Skin x Sanrio collection — which is also the brand’s holiday collection — also boasts of new products like Ms. Mananquil-Trillo’s personal favorite, Micellar Makeup wipes.

“Usually wipes come in smaller sizes so you’d need three sheets to completely remove makeup, so we made ours bigger with a little bit of texture,” she said.

The gel polishes and the lipsticks also come in their own custom Sanrio-shades and names including the Red Apples gel polish (a red polish) and the Curious Kiki gel polish (a light blue polish), while the moisturizing lipsticks come in shades called Hello, Hello Kitty (apple pie color) and Best of Friends (blushing rose).

The holiday collection lipsticks also come in other formulations such as moisturizing matte — Berry Good (a deep berry) and Flower Power (brick red nude), among others — and liquid matte — Twinkle Twinkle (nude honey) and Star Wand (deep blush), etc.

“I enjoyed writing the names [of the products] because we really wanted it to fit the characters,” Ms. Mananquil-Trillo said.

Happy Skin also offers the lipsticks in sets for those who want several shades in one go.

The collection is available in all Happy Skin counters. For a full list of Happy Skin counters, visit www.happyskincosmetics.com/stores. — ZBC