Home Tags Luxury brands

Tag: Luxury brands

As catwalks move online, luxury brands try to keep a human...

LUXURY clothing houses have long valued direct personal interaction through their boutiques and fashion shows. Perusing the sumptuous goods in a shop, with a glass of champagne in hand, promises a superior consumer experience to the mundane act of ordering online, and sitting front row at a catwalk remains a coveted status symbol.

Luxury brands struggle to attract Internet generation

SAN FRANCISCO -- Seducing hyper-connected millennials poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them...