Oppo to bring more high-end products to the Philippines

CHINESE mobile brand Oppo plans to bring more premium products to the Philippines on the back of the country’s strong economic growth.

OPPO Philippines Vice President of Channel Sales Zen Han said the company sees the potential “for the increasing of the purchasing power” as Philippine market remains “aggressive.”

“I believe in the future the price point will be…higher, so we will bring more high-end product(s) here in the Philippines to meet the needs of our customer(s),” said Mr. Han.

The company officially launched last week its flagship phones from the OPPO Reno series: OPPO Reno and OPPO Reno 10x Zoom. Prices of the phones range from P26,990 to P45,990.

OPPO Philippines also remained unfazed as trade tensions between United States and China continue to escalate. The conflict between Washington and Beijing resulted in the blacklisting of Huawei Technologies Co., a Chinese brand like Oppo.

“Actually, Oppo is a private company that we operate by ourselves. We don’t join any political problems,” Mr. Han said.

OPPO Philippines is also planning on doing business with Mislatel, the country’s third telecom player, he said. Oppo is currently cooperating with Smart Communications Inc. and Globe Telecom, Inc.

“Once they start, for sure we will have some coverage there,” Mr. Han added.

The new OPPO Reno series focuses on the photography side, with the standard Reno having a dual 48-megapixel (MP) and 5MP rear cameras and a pop-up 16MP front camera.

Meanwhile, the Reno 10x Zoom has three rear cameras: a 48MP main camera, a 13MP telephoto lens and 8MP wide angle lens. It also has 10x hybrid zoom and 60x digital zoom, as well as a pop-up 16MP front cameral.

Both phones feature Ultra Night Mode 2.0, Color Mapping, 4K video and Dolby Atmos speakers. The standard Reno runs on the Snapdragon 710 chipset while the Reno 10x Zoom runs on Snapdragon 855.

The Reno was already launched in Oppo stores last June 21 while the Reno 10x Zoom will be available starting July 1. The series will also be available through Globe and Smart next month. — Katrina T. Mina