Singapore Airlines, EastWest team up for co-branded card

SINGAPORE Airlines Ltd. and EastWest Banking Corp. have teamed up to introduce a co-branded credit card targeting frequent travelers.

The EastWest Singapore Airlines KrisFlyer Mastercard, which was launched on Wednesday, allows frequent fliers to convert everyday purchases into miles.

Available in Platinum and World variants, the card allows users to earn up to three times KrisFlyer miles when they fly through Singapore Airlines or use the card while on travel.

“This is a first of its kind partnership in the Philippines for us, and it’s something that we’re really proud of,” Singapore Airlines Vice-President for Loyalty Marketing Ryan Pua said at the launch in Taguig City.

Cardholders can get free access to VIP airport lounges across the world, free travel inconvenience benefits and a low foreign current exchange rate of 1.70%.

“We recognize the importance and resurgence of travel among Filipinos, which is why we have taken our service to the next level by partnering with one of the world’s most awarded airlines to bring jetsetters a premier travel credit card,” EastWest Senior Executive Vice-President and Head of Consumer Lending Jacqueline Fernandez said.

During the launching event, Mr. Pua said Singapore Airlines is on continuous expansion in the region, with several undisclosed projects lined up to launch soon.

He noted one of these are the newly retrofitted aircraft the company eyes to launch following its consolidation with SilkAir Private Ltd.

“With the integration of SilkAir to Singapore Airlines, customers can also look forward to newly retrofitted aircraft consisting of fully fled business class planes within the next two years,” Mr. Pua said. — Denise A. Valdez