MMPC wins service advisor tilt in Tokyo

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Carworld, Inc. Service Advisor Raymond Rivera (left) confers with his coach, Mitsubishi Motors Philippines Corp. Non-Technical Training Senior Supervisor Allan Veraque, Jr. — PHOTO FROM MITSUBISHI MOTORS PHILIPPINES CORP.

Global Service Skills Contest Finalists pose with Mitsubishi Motors Corp. Corporate Officer and Assistant Executive Vice-President Zenta Ishikawa. — PHOTO FROM MITSUBISHI MOTORS PHILIPPINES CORP.

MITSUBISHI MOTORS Philippines Corp. (MMPC) was declared champion of the Service Advisor category of the Global Service Skills Contest (GSSC) 2025 in December at the Tokyo Ryutsu Center in Tokyo, Japan.

Representing the Philippines was Raymond Rivera of Carworld, Inc. who bested top service advisors from 15 countries around the world. The GSSC is a prestigious competition held by Mitsubishi Motors Corp. where Mitsubishi Motors distributors send representatives to vie for honors.

Mr. Rivera earned the opportunity to compete internationally after emerging as champion at MMPC’s Mitsubishi Skills Olympics in January 2025. His preparation for the global championship officially began last July, backed by months of training under the guidance of his coach, MMPC Non-Technical Training Senior Supervisor Allan Veraque, Jr.

In a release, MMPC said the Global Service Skills Contest “is designed to rigorously assess both technical knowledge and customer-handling skills through two major parts.”

The first tests written and thinking skills, including a matching-type examination and an essay task where participants provide customer recommendations and advice based on realistic scenarios. These take into account customer profiles, preventive maintenance service (PMS) requirements, vehicle condition, and even customer lifestyle.

The second part is a role-play exercise, “simulating the full service advisor process from pre-delivery to vehicle delivery.” Contestants are judged on vehicle verification based on PMS requests, cleanliness, and confirmation of replaced parts. During delivery, service advisors are expected to “clearly explain the service performed, discuss the repair order and bill of materials, conduct a proper vehicle walkaround, and provide safety reminders, vehicle care tips, next PMS schedules, and follow-up guidance — ending with a professional and warm send-off to the customer.”

Emphasis was put on customer care — driving customer satisfaction and fostering long-term loyalty through retention, repeat purchases, and strengthened brand value.

MMPC Aftersales Executive Vice-President Toko Imai expressed his pride in the achievement, saying, “This win reflects the strength of our people and our commitment to customer-first service. With Raymond’s performance, he showed to the world that when technical excellence is combined with genuine care for the customer, Filipino service professionals can truly excel on the global stage.”

“Preparation is really about showing up every day. Regardless of energy or mood, you still show up; that’s what makes the difference. And Raymond did exactly that. By consistently showing up to training for months, he was able to internalize all the lessons,” joined Mr. Veraque.