Brow grooming expert’s expansion driven by demand for services, available mall space

IT MIGHT be a new name in the brow business but Happy Brows is planning to grow to 100 branches by 2020, with the aggressive expansion attributed to the growing grooming market and the move of retail to digital rather than physical spaces.
Happy Brows opened its first space in 2017 in SM City Lipa, Batangas.
“Before, malls primarily focused on retail but…, now shopping can now be done online so there are more spaces in malls for services like ours. We are now requested by malls to open as many stores as we can,” Arvin A. Amaro, marketing head of R2 group of companies, told BusinessWorld during the opening of its Gateway Mall branch in mid-July.
Happy Brows, he said, offers competitive pricing for its services, making it accessible to anyone aged 20 to 45. According to its Facebook page, brow cleanup costs P130 while brow shaping is P160.
“[Our brow services] sells like peanuts… [because] we’re more value for money,” said Mr. Amaro.
Aside from brow services, Happy Brows also offers hair removal services and lash enhancements.
Currently, the brand has 10 branches, with the another branch set to open on Aug. 8 at SM San Pablo in Laguna. The brand also has branches in Cagayan de Oro and Cebu.
“People like to take care of themselves and look good,” said Mr. Amaro, which explains aggressive expansion of the company’s other grooming services, Hey Sugar, which focuses on waxing and hair removal, and Nail-a-holics, which offers nail services.
Hey Sugar, which first opened in 2013, has 30 branches nationwide as of July and sees this number growing to 100 by 2020, while Nail-a-holics has 63 branches as of July and expects to have 150 branches by 2020. — Zsarlene B. Chua