CPG-Mitsubishi venture targets P2.7-billion sales from San Pablo project

THE joint venture company of Century Properties Group, Inc. (CPG) and Japan’s Mitsubishi Corporation is launching this month a new affordable housing community in San Pablo, Laguna.
In a statement on Thursday, PHirst Park Homes, Inc. (PPHI) said it expects to generate P2.7 billion in sales from the 1,640 units to be built on the 18.5-hectare development in San Pablo.
“PPHI is proud to launch a PHirst Park Homes community in San Pablo, Laguna. True to our brand mission of delivering first homes that are beautiful, well-designed, and of good quality at attainable prices, we continue to raise the bar in the affordable housing market,” Loren B. Sales, PPHI vice-president for customer management group, was quoted saying in a statement.
Units range from 40 square meters (sq.m.) to 121 sq.m. The Calista Mid has a lot area of 44 sq.m., while Calista End has a lot area of 60.5 sq.m. A combined unit is at 80 sq.m., while the Calista Duo has a lot area of 121 sq.m. A single-detached unit called Unna is at 54 sq.m.
PPHI said all the units have the option of having a second floor.
The San Pablo community will have health and fitness amenities like monkey bars, cross trainers, domical bars, foot reflexology area, and pull up bars. There will also be a clubhouse, swimming pool, water play area, playground for kids, outdoor cinema, and a basketball court.
PPHI said the development is along Maharlika Highway, Brgy. San Ignacio, and can be accessed through South Luzon Expressway via Santo Tomas Exit. It is also just a few minutes away from SM City San Pablo.
This is the company’s second affordable housing community after the one in Lipa, Batangas, PHirst Park Homes Lipa is a 20-hectare horizontal development in Brgy. San Lucas that was launched in June 2018. It is currently undergoing land development, while construction of the first batch of houses will start in September. — Vincent Mariel P. Galang