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How to choose a brand name that’ll last

Naming a business may be a daunting task, but entrepreneurs, make no mistake—your brand name can be as important as the quality of the...

The economics of aesthetics

By Mark Louis F. Ferrolino, Special Features Writer Turning a business into a successful enterprise is tough. There’s so much to think about such as management,...

How to develop a brand voice for millennial-targeted content

Tips from a brand and communications exec.

Singapore launches its new branding

AFTER SEVEN YEARS, Singapore is retiring its tourism branding — Your Singapore — and replacing it with something that “is a reflection of who...

Might of the determined

By Michael Angelo S. Murillo ATHLETIC APPAREL brand Under Armour stages the Philippine leg of its regional fitness challenge, “Test of Will,” this weekend, the...

Mutliple brand ambassadors in one ad to mark Olay’s 10 years...

TEN YEARS AGO, American skin care brand, Olay, entered the Philippine market bringing with it “among the first anti-aging creams,” according to a company...

All about fame and fortune for the Kardashians

LOS ANGELES — From reality TV, to cosmetics, video games, clothing lines and paid appearances, the Kardashians have built an empire estimated at more...