When the art on your wall is actually a TV

UNLESS your room is a starkly modern space, the black rectangle of the television set always stands out like a sore thumb. But Samsung has a way around that interior design problem: The Frame.

Samsung is re-introducing The Frame — a TV that features QLED picture quality and functions as a piece of art when it’s off — to the Philippines

The Frame comes with an Art Mode function, bringing the art to one’s home through the Art Store platform, a subscription-based database of digital art that allows the TV’s user to curate a personal art collection from top galleries around the world and bring these to their living room. A full subscription provides unlimited access to 1,200 classic and contemporary artworks and photographs from 36 galleries in 18 countries. The Royal Collection Trust, Art Space, Saatchi Art, and Lumas are some of the major gallery partners. The Frame comes with a one-month free trial to The Art Store.

With Auto Curation, The Frame can also serve as a personal art agent, learning one’s style and taste, to recommend art to show in one’s home. Artists and photographers can also choose their favorite works and curate their own gallery.

Designed to look like a picture frame, The Frame’s interchangeable accessory bezels match the style or reflect the mood of one’s interiors. These magnetic bezels — in beige, brown, black, and white — connect effortlessly to the TV to blend in and fit in any décor, or stand out and draw attention to itself.

The No-Gap Wall Mount feature also helps The Frame blend in from any angle, and can be easily installed to sit flush against the wall to hang like a real framed gallery piece. A separate Studio Stand also allows The Frame to be placed anywhere in the house.

The Frame 32-inch (P31,999), 55-inch (P79,999), and 65-inch (P109,999) models became available in Samsung Authorized Dealer stores starting July 1. Each purchase comes with one free Frame Bezel of one’s chosen color, redeemable via the Samsung Redemption website. Additional accessories for The Frame can be purchased from Samsung’s online store. To learn more about The Frame, visit https://www.samsung.com/ph/lifestyle-tvs/the-frame/highlights/