Shopee says live-stream shopping spurs 50x increase in orders during 12.12 sale

Filipinos are increasingly turning to online platforms for their holiday shopping needs, embracing the trend of live selling for better deals, according to e-commerce platform Shopee.

In an e-mailed statement, Shopee reported a fiftyfold increase in orders on Shopee Live, an interactive live-streaming feature on the e-commerce platform, during its 12.12 Mega Pamasko Sale.

“With the gifting season in full swing, the first two minutes of the highly anticipated sale resulted in 12 million items sold on Shopee Live across markets,” the platform said.

The surge in live-stream shopping led to a forty-sixfold increase in new buyers locally, emphasizing the trend’s popularity, it also said.

Shopee noted that buyers collectively saved P509 million, thanks to partnerships with brands and sellers.

“As the year draws to a close, Filipinos also look forward to year-end bonuses, signaling the opportunity to make major purchases, buy gifts, or reward themselves after a full year’s work,” it added.

Home & Living items emerged as the top-selling category during the sale, indicating a consumer interest in enhancing living spaces. This was followed by Women’s Apparel and Mobile Accessories, reflecting diverse preferences among holiday shoppers.

At the same time, both the Fashion and Health & Beauty categories saw a fivefold increase in orders.

Top-performing brands with the highest number of orders platform-wide included Uni-Care, Maybelline, and Issy & Co.

Furthermore, o.two.o.ph, Uni-Care, and Lovito.ph secured the highest number of orders on Shopee Live.

“Despite all the shopping, Filipinos remain frugal, making wise use of their money by stocking up on top-selling essentials such as face masks, organic baby wipes, and 3-in-1 twin coffee packs,” the platform said. — ALB