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Facebook will label newsworthy posts that break rules, as ad boycott...

Facebook Inc. said on Friday it will start labeling newsworthy content that violates the social media company’s policies, and label all posts and ads about voting with links to authoritative information, including those from politicians.

Evolution through involvement and community

PANA and PANAF 2020 banner the theme ‘Brands that Build the Nation’ By Bjorn Biel M. Beltran, Special Features Writer Moving into the third decade of the...

McDo’s Sharon-Gabby ad lands on top of YouTube’s leaderboard

THE REUNION of former celebrity couple Sharon Cuneta and Gabby Concepcion in a McDonald’s commercial handily beat four episodes of Jollibee’s ad series, “Kwentong Jollibee,” making it the most popular YouTube ad in the Philippines for the first half of 2018.

SEC warns against online investment scams with paid-to-click schemes

The Securities and Exchange Commission (SEC) has advised the public against investment scams with paid-to-click (PTC) programs, noting that some may be Ponzi schemes...

MiCab partners with Japanese firm for in-cab advertising

Taxi-hailing application MiCab announced it is partnering with Japanese advertising firm Hallohallo Business Inc. to launch MiAds, or mobile internet advertising, which it said...

Behind Jollibee’s heart-warming viral videos is data

For McCann Philippines, creativity's "perfect pair" is actually data.

Facebook’s data crackdown has two winners: Facebook and Google

Facebook Inc. is putting tighter controls on data flowing through its giant social network in response to the worst privacy crisis in its history....

Local ads dominate YouTube Ads Leaderboard

A DOG video topped Google Philippines’s YouTube Ads Leaderboard, a bi-annual list of the top 10 Philippine ads on the video platform, which was...

Coco cools with Bear Brand Choco

Ads & Ends Nanette Franco-Diyco IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...

Coco cools with Bear Brand Choco

Ads & Ends Nanette Franco-Diyco IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...

Saving Cool Britannia image from Brexit bruise

LONDON — Brexit challenges Britain’s global image of openness and tolerance, but Cool Britannia has what it takes to avoid being suddenly rebranded as...

When the fake-news peddlers come for your company

By Kara Alaimo FAKE NEWS ON social media stymied the presidential campaign of Hillary Clinton. Now, businesses are wondering what they should do if they’re...

Mutliple brand ambassadors in one ad to mark Olay’s 10 years...

TEN YEARS AGO, American skin care brand, Olay, entered the Philippine market bringing with it “among the first anti-aging creams,” according to a company...

Advertising on mobile: it’s all about ‘stopping the thumb’

NEW YORK -- Almost 80 years old, the deodorant Old Spice is learning new tricks for finding customers in the era of smartphones and...

Nido tops YouTube Ad Leaderboard

By Zsarlene B. Chua, Reporter Children’s milk brand Nido has topped the YouTube Philippine’s Ad Leaderboard for the first half of 2016 with its animated...

Perfume makers spend $800 million on ads that apparently stink

LITTLE EVER CHANGES in the perfume industry. Shoppers still get spritzed as they walk through department stores, sexy ads are still the norm, and...

Emperador taps into spirit of success for TVC

IN 1988, Lea Salonga popularized a song that captivated the hearts of Filipinos and became an anthem for many patriotic events at the time....

Shrinking screens, bigger bucks

By Pola Esguerra del Monte Assistant editor, BWorld University   The 1280x720 screen burst to life. Little people, now smaller than ever, begin talking in front of the...

Kultura scores in word-of-mouth advertising

Ads & Ends — Nanette Franco-Diyco MARKETING-MADE-SIMPLE.COM defines word-of-mouth advertising as “the unpaid spread of a positive marketing message from person to person. It can...

US doctor group calls for ban on drug advertising to consumers

THE AMERICAN MEDICAL Association on Tuesday called for a ban on advertising prescription drugs and medical devices directly to consumers, saying the ads drive...

PR: Truth or spin?

By Nickky Faustine P. de Guzman While the perpetual crusade of the marketing industry is “truth in advertising,” a key criticism of marketers, advertisers, and...