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Marvel and adidas collaborate on heroic footwear

IN TIME for the cinema release this week of the much-awaited movie Avengers: End Game, adidas Basketball and Marvel announced a collaboration for a new footwear collection.

adidas now has boots for every football player

WITH FOOTBALL a key part of its business, adidas makes sure that it caters to every player of the sport, addressing their needs and likes.

Adidas gets World Cup boost despite Nike dominance on field

Adidas AG got a boost from the World Cup, selling record numbers of jerseys even though the national teams it sponsors lost out to...

adidas fetes newly minted NBA MVP Harden with limited edition releases

FOLLOWING his naming as the National Basketball Association most valuable player for the 2017-18 season, adidas Basketball has released special editions of star guard James Harden’s shoes.

Arts & Leisure | Briefs (10/16/17)

adidas, Parley come up with eco-friendly shoes PARLEY -- a global network of creators, thinkers and leaders coming together to raise awareness for the beauty...

Communicating what is essential

By Michael Angelo S. Murillo Reporter ONE OF adidas’ iconic shoe styles, the EQT line was relaunched this year since first being introduced in the 1990s....

adidas taps athletes’ creativity for new global campaign

ADIDAS HAS PREMIERED a new series of films kicking off the brand’s Sport16 initiative, “underlining adidas’ leadership and passion for sports,” the brand said...

Watch out, Nike; China’s sports brands are coming back

NIKE AND ADIDAS, take note. China’s sportswear makers are in their best shape for some time. The country’s efforts to shift to a more consumption-oriented...