ABS-CBN launches stay-home movies, inks new partnerships

ABS-CBN Corp. has partnered with streaming platform iWantTFC, digital site KTX.ph, and cable companies SKYcable and Cignal to stream its newly produced movies.

“Even if the pandemic has been challenging, it has pushed us to think out of the box. And with the theaters still closed, we thought of ways to reach our audience in different ways,” ABS-CBN Films Managing Director Olivia M. Lamasan said in an e-mailed statement on Wednesday.

Viewers will have access to a new ABS-CBN film for 48 hours for P150.

“Viewers now have strong and powerful choices on where to consume content,” Ms. Lamasan noted.

ABS-CBN said its first offering is a horror film which will be released on Oct. 30.

The film “U-Turn” will have its celebrity digital premiere on KTX.ph on Oct. 29, it added.

Ms. Lamasan is also hoping that cinemas will be allowed to reopen soon.

“It’s just that for now, we are in this circumstance and we also need to find ways to connect and still be of service to our audience. But we are praying and are in full support for the reopening of cinemas,” she said. — Arjay L. Balinbin