ABS-CBN launches new educational platform

‘JUST LOVE KIDS’ provides multimedia materials for young learners and is the newest offering under Online Kapamilya Live — PHILSTAR/MICHAEL VARCAS

ABS-CBN Corp. announced Monday its new digital platform meant to provide educational multimedia materials for young learners.

The new platform called “Just Love Kids” will be available in the network’s website starting Friday, Sept. 11. It will offer supplementary educational videos, music, and activities for young learners who take online classes, ABS-CBN said in an e-mailed statement.

This is meant “to support parents in teaching their kids and reinforce values relevant to Filipino families,” the network added.

The materials — suitable for preschool, primary, and intermediate learners — include value-laden Star Cinema movies, ABS-CBN shows, and programs from Knowledge Channel, kids channel YeY, streaming app iWant TFC, and The Filipino Channel or TFC.

Printable worksheets and activities will also be available.

The online educational platform is the network’s newest offering after it launched in July the Online Kapamilya Live, where it live streams its programs.

The network is currently focusing on businesses that do not require a legislative franchise.

Apart from digital channels, ABS-CBN also focuses on cable, international licensing and distribution, and production of content for streaming services.

The network announced last month the shutdown of 12 of its news programs in the provinces.

ABS-CBN has reported an attributable net loss of P3.16 billion for the second quarter from a profit of P695.80 million in the same period in 2019.

Its  total revenues for the second quarter dropped 55.17% to P4.68 billion from P10.44 billion posted a year earlier. — Arjay L. Balinbin