Shop & Share a Toy This Christmas: 5,000 toys to spark joy and learning for children nationwide

This Christmas season, the spirit of giving comes alive once more as SM Store, in partnership with SM Foundation, continues its heartwarming holiday tradition through Shop & Share a Toy This Christmas. Running until Dec. 31, 2025, the initiative invites customers to make a difference by donating a brand-new toy for just P100 with a minimum single-receipt purchase of P3,000.

Through this simple yet meaningful act of kindness, 5,000 educational toys will be distributed to children in SM Foundation-supported schools and health centers nationwide. Each toy goes beyond being a holiday gift; it becomes a symbol of hope, comfort, imagination, and opportunity for learning, especially for children who have limited access to play materials.

As part of the continued collaboration between SM Store and SM Foundation, the program reinforces its shared mission to nurture young learners, strengthen community connections, and inspire hope during the most meaningful season of the year.

This Christmas, even the smallest gesture can create the biggest smiles. Through Shop & Share a Toy, every donated toy becomes a reminder that when we give together, we make the season brighter for every child and for every community.