Hooga: World-class designs curated for the Filipino home

There’s nothing like the sheer happiness of stepping into an abode that provides comfort while showcasing quiet luxury. This vision takes center stage as Hooga, a premier lifestyle brand, adds another highlight to its expanding footprint in the local scene with the opening of its newest showroom at the 4th Floor, Main Wing, of Shangri-La Plaza. Beyond the introduction of their state-of-the-art location, the brand prides itself as a destination for contemporary design, where global craftsmanship harmonizes with refined living.

Under its belt, Hooga carries an array of modern furniture and home pieces sourced from around the world. Bridging the natural textures and craftsmanship of China, Malaysia, and Vietnam with the innovative design language of Thailand, Japan, the UK, Spain, and Italy, Hooga curates pieces that embody a world of style grounded in comfort.

Each collection is carefully chosen and thoughtfully arranged, ensuring to find the perfect balance between form and function. At the heart of Hooga’s creation process is Jam Cua, the General Manager of Hooga and Metallite. Armored with a discerning eye for design, Jam is keen to set the brand apart in the local design landscape by showcasing pieces that aren’t just products on a shelf, but are intentionally handpicked by herself and her team to seamlessly embellish any home.

With collections spanning Scandinavian, Japandi, Outdoor, and Modern Living, Hooga is envisioned as a one-stop home destination, offering everything to elevate your space, from furniture and lighting to home sprays, scents, wiring devices, and water heaters.

“Hooga is more than a furniture brand. It’s a reflection of how we want people to live: comfortably, beautifully, and intentionally,” shares Jam Cua, General Manager, Hooga and Metallite. “Each collection tells a story of design that inspires and feels like home.”

The opening of Hooga Shangri-La Plaza marks another milestone in the brand’s journey, with its Libis flagship showroom set to open next year. Since its inception, this expansion further cements the brand’s mission of bringing global design closer to Filipino homes.

Rooted in Metal-Lite’s nearly 30-year legacy in lighting and design, Hooga represents the company’s evolution from illumination to complete lifestyle. What began as a trusted lighting supplier has now grown into a full-fledged home and design destination, embodying the perfect blend of ease and aesthetic.

To discover how you can bring timeless style and comfort into your home, visit metallite.shop, follow @metallitedesigngroup, or learn more at https://hooga.ph/. You may also drop by Hooga’s newest space at Shangri-La Plaza to experience curated living up close.