LUKA DONČIĆ’S debut with the Los Angeles Lakers scored massive ratings for ESPN despite coming in a game that started at 10:30 p.m. ET and whose result was never in doubt.
The network’s audience for Monday night’s game — a 132-113 Lakers victory over the Utah Jazz — peaked at 2.55 million viewers. To put that into context, it was up 42% compared to last year’s average NBA game on ESPN.
The game averaged 2.01 million viewers, according to Nielsen, and was the most-watched game of the day among the coveted demographics of males 18-34, 18-49 and 25-54 years old.
That’s despite Dončić playing only 24 minutes and scoring 14 points in a game Los Angeles led by 12 points after the first quarter and 25 points at halftime. The Lakers led by as many as 34 points, and Dončić sat out the fourth quarter.
The 25-year-old was acquired from Dallas in a shocking blockbuster trade earlier this month, and Monday night marked his first action since suffering a left calf strain on Christmas Day.
Dončić is listed as questionable but expected to play in Wednesday night’s game at Utah, when the Lakers will attempt to extend their winning streak to seven in their final game before the All-Star-Break.
It will give James and Dončić another chance to build chemistry after some have questioned whether two players who are accustomed to being the No. 1 option can be successful together in the long term.
The Lakers are next scheduled to play on national television on Feb. 22 against Denver, which will air on ABC. Dončić will then pay his first return visit to Dallas three days later. — Reuters
