THE already-vibrant basketball scene in the Philippines is set to get added buzz with the opening of the first store of the Jordan Brand in the country at the Bonifacio Global City (BGC) in Taguig.
To officially open its doors to consumers on Thursday, Dec. 3, the new store is looking at introducing a new retail design concept for the local market, inspired by Michael Jordan’s legacy and authentically grounded in basketball culture.
The 4,500-square foot store is home to the best from the Jordan Brand in terms of products, premium product services and experiences.
The store boasts of the largest assortment for Jordan apparel across men’s, women’s and kids. Consumers, too, can access exclusive features, including one-on-one styling services or ‘Custom 23’ to customize Jordan products to help curate their on and off-court looks.
The rooftop of the store, meanwhile, has a basketball court with a stunning mural designed by renowned New York City artist Kimou Meyer.
To highlight the vibrant Filipino culture and flavor throughout the store, art from some of Manila’s most exciting artists are showcased throughout the space. Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, and AJ Dimarucot bring together the local voice and basketball street elements from the nation’s true obsession through their art.
“Basketball is more than just a sport in the Philippines, it is embedded in the culture. In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities,” said Jino Ferrer, Nike Philippines country marketing manager, in a statement.
“This store will help take the future of basketball culture to the next level by inspiring our new generation through the legacy of Jordan, the best innovation and services like never before,” he added.
Recognizing that it is operating under extraordinary times with the coronavirus pandemic, the store is employing a “book and shop” system (https://jordanmanila.as.me/schedule.php) where consumers are asked to book their preferred dates to visit in advance and will be given 45 minutes to go inside and buy the items they want.
This is apart from established government health and safety protocols that are needed to be followed.
Also, to commemorate the launch of the Jordan Brand store in the Philippines, a limited-edition Air Jordan 4 Retro “Manila” sneaker will be made available.
One hundred fifty (150) pairs are up for grabs for the public by way of a raffle. — Michael Angelo S. Murillo
