WITH the coronavirus disease 2019 (COVID-19) forcing people to alter how they go about their lives, global performance brand Under Armour (UA) is helping from its end in dealing with the “new normal” by way of its mobile app offerings.
Through MyFitnessPal and MapMyRun, Maryland-headquartered Under Armour seeks to help athletes and active people be healthy and on track of their fitness regimen even at home as current guidelines and restrictions are imposed amid the COVID-19 pandemic.
UA said the app offerings are rooted in performance just as how its products are known for.
MyFitnessPal is designed to help users track their nutrition and exercise, based on the goals they have identified and regardless of fitness level. Through it users are given a personalized experience that outlines benchmarks and determines the necessary nutrients and activity needed to achieve them.
For added motivation, the highly active MyFitnessPal community helps its 180 million users stay connected, helping one another to stay the course and finish strong.
To address the needs of the time, MyFitnessPal has temporarily unlocked select premium features that are now accessible to everyone in the app, including new recipe collections, such as “Pantry Staples” (easy to make recipes using common pantry items), a “Support Your Immune System” plan (a 14-day plan with daily tips and tasks to build immunity) and all workout routines, developed by the UA Human Performance Team and easily done at home.
MapMyRun, meanwhile, is put up to complement the surge in interest in running and provides runners logging indoor miles (for now) with connected UA HOVR footwear access to Real-Time Form Coaching and a wealth of other data, including distance, speed, stride length, and more.
UA also said that on March 23 the 30-day Healthy at Home fitness challenge, which has end goal of pushing for healthy lifestyle despite the these trying times, was launched.
During the challenge, new recipes and routines, developed by the UA Human Performance Team, will be released daily. — Michael Angelo S. Murillo
