PIMS 2024 Press Conference Panelists (from left to right): Masando Hashimoto (Toyota), Shojiro Sakoda (Isuzu), Norihde Takei (Suzuki), Emmanuel San Luis (Nissan), Dongwook Lee (Hyundai), Karl Magsuci (MG), Rie Miyake (Honda), Levy Santos (Foton), Atty. Rommel Gutierrez (CAMPI), Ritsu Imaeda (Mitsubishi), Michael Breen (Ford), Steven Tan (Mazda), Mario S.Regis (Daewoo), Brian Buendia (Kia), Froilan Dytianquin (Chery), Maricar Parco (Changan), Miguelito Jose (Jetour), Michael Rosario (BMW)

This year marks the 9th edition of the Philippine International Motor Show (PIMS), which begins today, promising a showcase of the latest automotive innovations, cutting-edge vehicle models, and groundbreaking concept cars under the theme “Dare. Drive. The Future Redefined.”

First staged in 2007, the Philippine International Motor Show is a biennial motoring event staged by Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) that aims to bring together the top manufacturers and key stakeholders from both the government and private sectors.

As the premier automotive event in the Philippines, the 9th Philippine International Motor Show will spotlight the evolving landscape of the automotive industry, with a special focus on sustainability, innovation, and mobility solutions tailored to the needs of the Filipino market.

The Bank of the Philippine Islands (BPI) will also be the exclusive Auto Financing Partner of the 9th Philippine International Motor Show.

“We are grateful to PIMS for having BPI as the exclusive bank partner for several years now. This partnership provides an avenue for the auto industry to showcase what they can offer to car enthusiasts as well as the means to own the vehicle today through our suite of financial solutions.  It is our mission in BPI to enable Filipinos to acquire their dream cars sooner rather than later,” said Dexter Lloyd Cuajotor, Head of Retail Loans and Bancassurance during the press conference for the 9th PIMS, held last Aug. 19 at the Grand Hyatt Manila in Bonifacio Global City, Taguig.

A visionary outlook on the Philippine automotive industry

The Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the organizer of PIMS, remains committed to driving the local automotive industry towards a future of advanced and inclusive mobility.

Atty. Rommel Gutierrez, CAMPI President, delivering his opening remarks at the PIMS 2024 Press Conference

CAMPI President Atty. Rommel Gutierrez expressed his enthusiasm for this year’s event, stating, “This year’s PIMS embodies CAMPI’s bold vision of uniting the automotive industry and leading the way in redefining advanced, inclusive mobility for all Filipinos. We are excited to showcase the innovations that will shape the future of transportation in the country.”

CAMPI is a socially-responsible, automotive industry association that works in partnership with the Philippine government and other stakeholders in pursuit of economic growth through the development of a viable and self-sustaining Philippine automotive industry.

Participating brands

Seventeen of the world’s leading automotive brands will be represented at PIMS 2024, offering visitors a comprehensive view of the latest trends and innovations in the industry. The participating brands include BMW, Changan, Chery, Daewoo, Foton, Ford, Honda, Hyundai, Isuzu, Jetour, Kia, Mazda, MG, Mitsubishi, Nissan, Suzuki, and Toyota.

Each of these brands will unveil their newest models and concept vehicles, reflecting their commitment to sustainability, innovation, and meeting the diverse needs of the Filipino market. Attendees can expect to experience first-hand the future of mobility, from electric vehicles to intelligent driving systems and beyond.

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