By Anna Gabriela A. Mogato
Smartphone shipments in the Philippines grew 5.6% year on year in the first half of 2018, data from the the International Data Corporation (IDC) Philippines showed.
IDC’s Quarterly Mobile Phone Tracker, released on Monday, placed smartphone shipments in this period at 7.8 million units, rebounding from a 6.6% drop recorded in the first half of 2017 due to more midrange smartphone shipments arriving.
IDC noted that while “ultra-low-end” smartphones continue to take the biggest chunk in the market, the first half of 2018 saw the average selling prices (ASP) increase to $192 from $127 the year before.
IDC Philippines Market Analyst Polyn Gallevo said that the higher ASP means that the consumers are willing to invest in smartphones that suit their needs.
“[The u]se of phones has become heavier. Aside from end users being accustomed to using smartphones as a platform for capturing, sharing, saving content, and streaming videos, engaging in higher form of mobile gaming has also been emerging,” she said.
IDC also noted that having more payment options and the rise of small loaning companies have made it easier for consumers to buy more expensive smartphones.
Here are the top five smartphone vendors, according to the IDC report:
– Cherry Mobile