SMART COMMUNICATIONS, INC., the wireless arm of PLDT, Inc., has launched its latest mobile data campaign with fifth-generation (5G) plans.

The mobile data plans offer faster data speeds and fiber-like low latency “to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.”

Smart has also teamed up with smartphone manufacturers like Huawei, Samsung, Realme, and vivo to offer Smart 5G-certified devices under Smart Signature 5G Plans.

“To make sure we continue to improve our network and services both PLDT and Smart [Communications] prepared to invest billions in capital expenditure this year,” Smart First Vice-President and Head of Corporate Marketing and Strategy Lloyd R. Manaloto said in an online press launch via Facebook on Feb. 22.

The investment ranges between P88 to P92 billion, according to Mr. Manaloto’s presentation.

The new Smart 5G campaign launched on Feb. 14 with a television commercial featuring Crash Landing on You stars Hyun Bin and Son Ye-Jin. The TVC also features the song “Inevitable” by Ben&Ben.

“As we get more and more speed, it [kind of] changes the way we look at ourselves as a telco. We are now providing more content and experiences, that’s the way we’re now thinking of providing those engaging platforms for our consumers,” Mr. Manaloto said.

Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld through the Philippine Star Group, which it controls. — M.A.P. Soliman