THE NATIONAL Resilience Council (NRC) launched the Adopt-A-City campaign, an innovative partnership model that links private companies with local government units to establish disaster-resilient LGU systems.
SM Prime Holdings Inc. became the first private company to take part in the Adopt-A-City campaign, with SM Prime Chairman of the Executive Committee Hans T. Sy signing the memorandum of understanding with NRC president Ma. Antonia Yulo Loyzaga and Cagayan de Oro City (CDO) Mayor Oscar S. Moreno.
“We are very glad to launch the Adopt-A-City Campaign which is a great way to encourage the private sector to become more involved in disaster resilience as it can in fact be made part of each business’ core business value cycle,” Ms. Loyzaga said.
“Disaster resiliency is not the job of the government alone. It is a job that can be successful on collaboration with the government. The government sector alone can succeed only if both the private sector and the government will work together,” Mr. Sy said.
Aside from CDO, SM has also vowed to support Naga City and Iriga in disaster resiliency efforts.