SM celebrates Mickey Mouse at 90

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As a child, one is introduced to the happy-looking character with huge round ears who wears white gloves, a pair of red shorts, and yellow shoes (that seemed too big for him) through television shows, toys we played with, or wearing shirts with a print of his face on them.

It was in 1927 that Walt Disney first sketched a rabbit, Oswald, who was then redesigned as a mouse called Mortimer. After a few more modifications, on Nov. 18, 1928, the character of Mickey Mouse became the image of the Walt Disney Company.

SM Supermalls, in partnership with Walt Disney Company Philippines, celebrates the 90th anniversary of Mickey Mouse through the Share-A-Smile retail campaign featuring Mickey-inspired merchandise — from shirts and bags, to toys, home accessories and stationery.

Mickey “brings so much joy and laughter and smiles to fans all over the world,” Veronica Cabalinan, Country Head of the Walt Disney Company Philippines said of the campaign title to members of the press during the launch on Sept. 26 at SM North EDSA.

As SM is also celebrating its 60th anniversary, part of the Share-A-Smile campaign is the “60 Tees for 60 Years” — 60 exclusively designed Mickey-inspired shirts which are available in the SM Youth departments of 10 SM Supermalls in Metro Manila — SM North EDSA, SM Megamall, SM Mall of Asia, SM Aura, SM Southmall, SM Fairview, SM Manila, SM San Lazaro, SM East Ortigas, and SM Marikina — until Oct. 31.

SM and Disney are also releasing special-edition Mickey and Minnie plush toys which will be available in Toy Kingdom stores.

“We came together with a collaboration to be able to see how we can have something really special for our customers going into the Christmas season,” Jonjon San Agustin, SM Supermalls senior vice-president for marketing, told the press.

Customers who spend at least P1,000 on Mickey Share-A-Smile/SM 60th merchandise or Mickey Classic products will receive a limited edition Mickey Tote Bag with a choice of four designs.

For more information, visit — MAP Soliman