SAMSUNG ELECTRONICS Co., Ltd. has launched in the Philippines its QLED 8K television line that features larger screens in response to consumer demand.
Samsung Electronics Philippines Corp. officially launched in the country last April 25 its QLED 8K TVs, which feature a new Quantum Processor 8K that produces images in greater detail and depth in 7,680 x 4,320 resolution.
The company’s entire QLED 8K TV lineup features 98-inch, 85-inch, 82-inch, 75-inch and 65-inch models. The 98-inch model is its largest TV.
According to Samsung Philippines’ statement, the models that will be released locally are the 98-inch, 82-inch, and 75-inch screens. They will be available by the first week of May and will be priced at about P4.9 million (around $96,000) for the 98-inch model; P999,999 (around $19,180) for the 82-inch screen; and P599,999 (around $11,500) for the 75-inch model.
“This year is the 50th anniversary of the moment that mankind took his first step on the moon and changed history forever. This year is also Samsung Electronics’ 50th anniversary of meaningful innovations. These milestones provide important context as we introduce a product that we believe will forever change the future of TVs,” Samsung Philippines President James Jung said in his opening speech at the launch event.
“Over the past years, what we watch, when we watch, and how we watch has fundamentally changed,” Lauro Guevara, Samsung Philippines’ head of product marketing for TV and audio, said. “Today, more consumers are looking to enjoy their favorite content on larger and smarter screens, with minimal image noise, for a viewing experience that is almost true-to-life.”
Samsung’s 8K TV’s feature an artificial intelligence (AI) upscaling function, which allows it to calibrate lower-resolution sources and make all content 8K-quality — a plus as true 8K content is currently limited.
“Enabled by the Quantum Processor 8K, AI Upscaling analyzes the quality and resolution of any image — whether it is in 4K, Full HD, HD, or even SD, or watched through a streaming service, HDMI, USB, or even mobile mirroring — and upscales the content to appear in 8K quality,” the company said.
“Aside from optimizing noise reduction, the AI Upscaling function restores the integrity of the smallest of details in a scene to provide greater texture, and sharpens edges of objects and texts for greater clarity. This feature, along with the highest levels of contrast with the Direct Full Array Technology, and dramatically-enhanced, deeper blacks and brighter whites, make the QLED 8K Samsung’s best TV, to date,” it added.
Aside from improved image quality, the QLED 8K TVs also feature support for Bixby, Samsung’s its intelligence platform. This allows users to find films or shows via voice commands and helps search for content based on previous viewing preferences.
Aside from its 8K televisions, Samsung also launched at the event its full TV lineup for 2019, which include new QLED 4K TVs with the same AI upscaling capabilities. The event also featured a wider selection of 2019 Soundbars, including new models Samsung developed with Harman Kardon.