DAVAO CITY — Hotel management start-up RedDoorz is eyeing to open four properties in Davao City in the next two months.
“We have four partners scheduled to open this September and October this year with locations within the city and along Lanang,” Stephanie Irma, RedDoorz country head, said during the launch event here on Thursday.
RedDoorz entered Davao City four months ago, but it was during Kadayawan festival that it really took off. In just two months, it opened 26 properties in Matina, Poblacion, and near the airport.
Ms. Irma said they consider a property’s proximity to the hospital, airport, and malls.
“These kinds of public demands where traffic is in and out. We are okay with any kind of location as long as the business model wherein hotel as a partner get our standards. We do not exactly really mind with a lot of location because we go even to the smaller cities like Tacloban which is very far,” she said.
Raenald P. De Jesus, country marketing manager of RedDoorz, said they have captured the market for “practical” travellers in Davao City. He described them as travellers who want to stay near a school or busy area.
Mr. De Jesus said that after Kadayawan and until now, the occupancy rate of its Davao properties has not fallen lower than 70 percent.
“The growth has been consistent. For example, the Kadayawan last month pero even now na hindi Kadayawan the occupancy rate has been consistent. We are always on the growth trajectory,” Mr. De Jesus said.
Tagged as the Southeast Asia’s largest and fastest-growing hotel management and booking platform, RedDoorz continues to expand across the Philippines by adding 5,000 additional room nights from now until the end of the year. — Maya M. Padillo