ROBINSONS HOMES is tapping into the Korean culture craze by holding a K-pop themed open house to attract young home buyers.
Robinsons Homes held its first-ever nationwide open house, “K-Tastic Open House,” which sought to attract Filipino fans of Korean dramas and pop groups.
Open house events were held at Brighton Baliwag in Bulacan, Brighton Puerto Princesa in Palawan, Grand Tierra in Capas, Tarlac, Hanalei Heights in Laoag City, and Terrazo at Robinsons Vineyard in Dasmariñas, Cavite.
Robinsons Homes said the events attracted married couples, families and investors, with eight clients making purchases on the spot.
A residential brand of Robinsons Land Corporation, Robinsons Homes offers a portfolio of horizontal projects. Its three sub-brands include premium Bloomfields, the mid-level Brighton, and the affordable Springdale.
Following the success of the K-Tastic Open House, Robinsons Homes will hold a Mooncake Fest Open House on Sept. 18. Registration is still open.
For more details, visit http://www.robinsonshomes.com or e-mail firstname.lastname@example.org.