By Vincent Mariel P. Galang
PHIRST PARK Homes, Inc. continues to see robust demand for affordable housing projects, as it recently launched a new community in San Pablo, Laguna.
“The study says right now (demand is) about six million and it’s going to grow. With the pace we’re going now, it’s going to grow to 12 million by 2030,” Ricky M. Celis, president and chief executive officer of PHirst Park Homes, told reporters, citing a study by the Housing and Urban Development Coordinating Council (HUDCC).
The joint venture company of Century Properties Group, Inc. (CPG) and Mitsubishi Corp. launched its third affordable housing community — PHirst Park Homes San Pablo which will have 1,640 units on an 18.5-hectare property.
The first two PHirst Park Homes are located in Tanza, Cavite, and Lipa City, Batangas.
The affordable housing brand generally caters to families with monthly household income of between P40,000 to P100,000. Generally, homeowners are a mix of the locals and families of overseas Filipino worker (OFW).
Mr. Celis said these groups are greatly underserved which is why the company wants to focus on them.
Unit prices range from P1.3-P1.9 million for a 40-square meter (sq.m.) two-storey unit to P2.7-P3.3 million for a 54 sq.m. two-storey single detached unit.
The houses can be expanded depending on the total lot area.
For PHirst Park Homes San Pablo, the community promotes health and fitness through facilities such as monkey bars, cross trainers, domical bars, foot reflexology area, and pull up bars.
There will also be a clubhouse, swimming pool, water play area, playground, outdoor cinema, and a basketball court. There will also be a shuttle that will allow homeowners to go around the community.
PHirst Park Homes San Pablo is located along Maharlika Highway, Brgy. San Ignacio, and can be accessed through South Luzon Expressway via Santo Tomas Exit. It is also just a few minutes away from SM City San Pablo.
PHirst Park Homes is aiming to launch 15 communities with about 33,000 housing units within five years.
To achieve this, Mr. Celis said the company is set to launch this year two more communities in Laguna and Bulacan, respectively,
He said two to three more communities will also be introduced in 2020.
“The 15 were actually chosen based on the criteria… where do we want to establish projects is where demand is, where people can afford, and where there are opportunities including transport, either existing or there is a planned infrastructure,” Mr. Celis noted.
These infrastructure projects include the Metro Rail Transit (MRT) Line 7 which will connect Metro Manila and Bulacan, as well as the Bulacan International Airport, Philippine National Railway North 2, and the Cavite Laguna Expressway.
Although there are developers are ramping up their projects in the provinces, Mr. Celis said the challenge now is to ensure their projects will stand out.
“It’s a question of how do you stand out… The arena right now is very simple. There is big demand and it’s a question of how do you stand out and stand out on a sustained basis,” he noted.