AYALA LAND, Inc. (ALI) has opened its newest Seda Hotel in Cebu City this month, targeting both business and leisure travelers.
ALI had refurbished the former Cebu Business Park hotel and rebranded it as Seda Ayala Center Cebu (Seda ACC). It will feature guest rooms, function rooms, and amenities from the plans of architect and interior designer Conrad Onglao.
The redesign includes changing the hotel’s lobby to show Seda’s signature open layout. The company has also expanded the lobby’s seating capacity and reception area, which now contains computers free for use of guests as well as an all-day dining facility.
The guest rooms have also been updated to showcase a modern, minimalist layout featuring earth colors. Function and meeting rooms likewise have been altered using lighter and brighter colors.
Prior to its opening, Seda ACC Director of Sales and Marketing Frances Alfafara noted the hotel has already been receiving requests for guest and function room reservations until early 2019.
The Seda brand’s entry into the Cebu market looks to take advantage of the lack of modern hotel facilities in the booming financial district. ALI noted that Seda ACC’s location gives guest easy access to key office of multinational firms in Ayala Center Cebu, as well as its entertainment and retail options.
“When the property at the Cebu Business Park, the most popular of the business districts commanding the highest values, became available last year, we felt Seda was ready to compete with all the other established hospitality brands in Metro Cebu,” Seda Senior Group General Manager Andrea Mastellone was quoted as saying in a statement.
The company looks to have many repeat guests coming into Seda ACC, as it delivers quality service from its front-liners.
“Whichever way you look at it, excellent service and superior location represent great value, the key benefit of every Seda hotel. We have no doubt that Seda Ayala Center Cebu will also be known for the same, as well as the seamless experience it offers to its guests,” Ms. Mastellone said.
Seda ACC is the ninth property carrying the homegrown Seda brand. ALI currently operates Seda hotels in eight locations, namely Bacolod, Cagayan de Oro, Davao, Iloilo, Laguna, Quezon City, Taguig, and Palawan.
This is part of ALI’s goal to expand its Seda hotel brand to 3,500 rooms by 2019. It is also scheduled to open Seda hotels in Circuit Makati, Arca South in Taguig, Ayala North Exchange in Makati, the Bay Area, and the Cebu IT Park.
The company is also expanding Seda Bonifacio Global City in Taguig, adding 342 more rooms to its flagship hotel. — Arra B. Francia
