PLDT signs new deal to power IT operations with AI

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By Anna Gabriela A. Mogato

PLDT, Inc. has signed a new contract with American software and services provider Amdocs to improve its IT infrastructure.

In a disclosure to the Stock Exchange on Friday, this six-year agreement will transform PLDT’s operations with the implementation of artificial intelligence, machine learning, data analytics, and robotics.

This will also usher in PLDT’s shift to the use of cloud computing, reportedly set to reduce the company’s operational costs.

PLDT President and Chief Executive Officer Manuel V. Pangilinan said that this will likewise improve their “customer experience and engagement.”

“With Amdocs running and automating our IT operations, we will be better equipped to quickly launch innovative products and services to deliver a compelling digital experience to our customers,” he said.

PLDT and Amdocs had previously signed a seven-year agreement to modernize the local telecommunications provider’s IT applications and digital technologies.

Amdocs Chief Marketing Officer Gary Miles said this partnership will greatly benefit PLDT’s innovation efforts as they further modernize customer experience.

“This will help them accelerate innovation to further enhance the superior experience they deliver to their customers, while increasing engagement, loyalty and affinity to their brand,” Mr. Miles said.

PLDT, Inc. is one of the three local units of Hong Kong-based First Pacific Co. Ltd., along with Philex Mining Corp. and Metro Pacific Investments Corp.

Hastings Holdings, Inc. — a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc. — maintains interest in BusinessWorld through the Philippine Star Group, which it controls.